Session Descriptions
June 11, 8:15-9 a.m.
Title: 7 Critical Success Factors for Developing Your eXtension Community of Practice
Session Slides: http://www.slideshare.net/hmstone/7-critical-successfactorsofcops-acenetc2011
Abstract: The Internet offers a universally accessible interactive hub of fast, consistent, cost- effective resources to connect individuals and disciplines working toward a common goal. The groups derived from these connections are often called knowledge-generating Communities of Practice (CoP). These CoPs are an important mechanism for the generation and dissemination of knowledge. Thus, eXtension provides resources, cyber space and collaborative technologies to enhance the development of our Communities of Practice. But how do you develop an active and successful CoP?
We have a combined 8 years of experience on the developing end of six multidisciplinary CoPs. Join us for an interactive workshop as we explore the success strategies we’ve used to (1) Develop an infrastructure that supports syndication and mobile interaction; (2) Assess the expertise in membership; (3) Identify/close gaps in knowledge/skills (MediaWiki/Drupal); (4) Organize CoP members into workable teams; (5) Share, update, and foster connectivity; (6) Create a “call to action” that supports and motivates members; and (7) Engage the membership. So bring your questions, concerns and real world experience and together with these strategies, becoming a principal source of information in the development of knowledge and innovation in your area of expertise is only a Community of Practice away.Lead Presenter: Jerri Caldwell, Auburn University
Additional Presenters: Marissa Stone, University of Georgia
Descriptors: Collaboration, Leadership and Management Working Differently, eXtension, Communities of Practice, CoP, Working more Effectively
Date: Saturday, June 11
Time: 8:15 am
Session Length: 45-minute
Title: ACE Centennial Planning
Abstract: ACE will be celebrating its centennial in 2013. In preparation for marking this milestone, we will be brainstorming on ways to prepare for celebrating, especially at the 2013 conference. This is an opportunity to spotlight the legacy of our organization, and in order to properly take advantage of this opportunity we need to think big and begin planning now.
Lead Presenter: Robert Casler, University of Arizona
Descriptors: Leadership and Management, Retirement, Strategic Positioning
Date: Saturday, June 11
Time: 8:15 am
Session Length: 45-minute
Title: External Collaboration Using the Ask an Expert Widget
Abstract: This presentation highlights a unique and successful partnership between the Alabama Cooperative Extension System (ACES), eXtension, and a private company.
Bonnie Plant Farm is a national plant wholesaler based in Alabama that supplies retail stores throughout the United States. In 2009, Bonnie Plants representatives approached ACES to explore options for handling the many plant-related questions which the company receives from customers via its website. Bonnie Plants recognized that ACES agents handle many such questions on a daily basis. Coincidentally, ACES had just finished adding eXtension’s Ask an Expert widget to the state's 67 county websites. The widget was the obvious solution to meet the needs of Bonnie Plants; however, there was no precedent for using the widget in this manner involving a private company.
In March 2010, a partnership was formed between ACES, eXtension, and Bonnie Plants. A specialized Ask an Expert widget was created and placed on the Bonnie Plants website. The company provided funding support for an ACES position devoted to answering questions submitted via that widget. Thus far, over 1,700 questions have been answered either via the widget or via direct follow-up e-mail. Overall, this partnership meets mutual needs while increasing the visibility of Extension.
Lead Presenter: Jonathan Davis, Alabama Cooperative Extension System - Auburn University
Additional Presenters: Danielle Carroll, Alabama Cooperative Extension System, Auburn University and Kerry Smith, Alabama Cooperative Extension System, Auburn University
Descriptors: Collaboration, Extension and Outreach, Marketing, New and Interesting, Working Differently
Date: Saturday, June 11
Time: 8:15 am
Session Length: 45-minute
Title: Get the Most out of Your Posts: Using Social Media to Strategically Market Your College
Abstract: You know you should be using Facebook and other social media to market your college or organization. But, does the idea of crafting short, relevant posts every day sound daunting? Learn how two professionals with different target audiences (prospective students and alumni) are collaborating to get the most out of every post. They will share the behind-the-scenes organization, pragmatic planning, and evaluation system behind their efforts to build relationships and push messages via social media.
Lead Presenter: Andrew Zehr, Iowa State University
Additional Presenters: Melea Reicks Licht, Iowa State University
Descriptors: Collaboration, Cross-cutting, Marketing, New and Interesting, ,Social Media, Strategic Positioning, Working Differently, Facebook, Alumni, Prospective Students
Date: Saturday, June 11
Time: 8:15 am
Session Length: 45-minute
Title: Implementing a Centralized Online Registration System for Extension Programs – Lessons Learned
Abstract: The Penn State College of Agricultural Sciences made a decision in 2010 to implement a centralized online registration and payment system for Extension programs as part of its restructuring and branding/communication efforts. The system chosen, CVENT, was being used successfully in other areas of the college and an implementation model was developed for Extension use. This session will discuss the what, why, and how of this initiative as well as progress to date and lessons learned.
Lead Presenter: Mary Wirth, Penn State College of Agricultural Sciences
Descriptors: Collaboration, Extension and Outreach, Information Technology - Solutions and Support, Leadership and Management, Marketing, Strategic Positioning, Working Differently, Online Registration System
Date: Saturday, June 11
Time: 8:15 am
Session Length: 45-minute
Title: My Video is on YouTube.... Does it Really Need to be Accessible?
Abstract: At UGA we are embracing YouTube as method for county agents and specialists to self-publish educational content. We are also proactive in ensuring online videos are captioned and accessible for all users. Walk through our workflow to learn how to produce accurate captions with free online tools, add captions to your movies, dynamically produce text-only transcripts, and use other YouTube features to maximize your message. Leave with tutorials you can use to make your YouTube channel 508 compliant and accessible to all.
Lead Presenter: Emily Pitts, University of Georgia
Descriptors: Distance Education and Instructional Design, Electronic Media - Video, Electronic Media - Multimedia and Animation, Information Technology - Application Design and Development, Information Technology - Solutions and Support, New and Interesting,, Social Media, Web Design, Online Media, YouTube, Captions, Accessibility, How-to
Date: Saturday, June 11
Time: 8:15 am
Session Length: 45-minute
Title: Surviving Budget Cuts: New Partnerships – New Money
Session Recording: https://connect.extension.iastate.edu/p92985101/
Abstract: Budget cuts, reorganizations, and uncertainty can be discouraging or a catalyst for exploring new partnerships and new sources of money. However, finding new and reliable sources of money often requires looking outside your status quo into new partnerships, new technologies and at times new audiences for your communications and educational programs. This session will explain how to forge successful partnerships and how to work across state lines and with new specialists to find money to support your program for years into the future. This session also will clarify the grant writing process with a simple step-by-step method. Beginners to seasoned grant writers will walk away with useful suggestions for success in the upcoming funding season.
Lead Presenter: Jeanne Gleason, New Mexico State University
Additional Presenters: Dave King, Oregon State University
Descriptors: Collaboration, Cross-cutting, Leadership and Management, Strategic Positioning, Working Differently, Funding, Grant Writing
Date: Saturday, June 11
Time: 8:15 am
Session Length: 45-minute
Title: The Who, When, Why, and Where of Learning in Online Social Networks
Session Slides: http://www.slideshare.net/kjjeannette/who-whenwhywherelearning-onlinenetworks
Abstract: Being found and recognized on the Internet is becoming increasingly dependent on the circulation and use of information in online social networks. When people seek knowledge or answers to their questions online, often times their inquiries lead them beyond connecting with information resources to people of similar interests. These interactions can ultimately lead to sustained learning partnerships and even formation of interest-based or niche learning networks.
Educators can reach new potential audiences by participating in online interest-based learning networks. Yet, finding where to go to participate in these networks may feel daunting for those not accustomed to using online networks for routine personal or professional interactions.
Using examples from the Cooperative Extension network and beyond, this session will explore :
-Strengths of various networks for connecting with specific audiences
-How to find and connect with individuals of similar interests
-How to find interest-based niche networks, and niche within mass networks
-Managing time and conversations in multiple networks
Participants will also be encouraged to consider how their own personal educational responsibilities, activities, interests, and needs can become a guide for discovering how to find and connect with new audiences by participating in online networks.Lead Presenter: Karen Jeannette, eXtension
Descriptors: Extension and Outreach, New and Interesting, Social Media, Working Differently
Date: Saturday, June 11
Time: 8:15 am
Session Length: 45-minute
June 11, 9:15-10 a.m.
Title: Extension's Learning Space
Session Slides: http://www.slideshare.net/bnr1/extensions-learning-space
Session Recording: https://connect.extension.iastate.edu/p26567459/
Abstract: Cooperative Extension is all about learning... whether it's professional development for ourselves, or helping others to learn. Finding opportunities to learn is one of the challenges! Whether you're looking for new trends in social media, specific subject matter, or just tips for doing your job better, Learn.extension.org is the place. It is a site for sharing professional development that we're providing as well as a place to look for professional development that is upcoming, or archives of events that were recently offered. "Learn" is your place to share, and to learn together in a social way.
What is learn.extension.org? Who will it help? When can you add professional development activities to Learn? How does it work?
Join us to learn the basics, and give your ideas of how it can be used to help all of us... all of cooperative extension!
Lead Presenter: Beth Raney, Penn State
Additional Presenters: Jason Young, eXtension
Descriptors: Collaboration, Cross-cutting, Distance Education and Instructional Design, Information Technology - Teaching and Learning, Working Differently, Learning
Date: Saturday, June 11
Time: 9:15 am
Session Length: 45-minute
Title: ACE Marketing SIG Meeting
Abstract: Opportunity for Marketing SIG to meet and discuss professional development opportunities for 2011-2012.
Lead Presenter: Emily Eubanks, University of Florida
Additional Presenters: Allison Eckhardt, National Institute of Food and Agriculture
Descriptors: Marketing
Date: Saturday, June 11
Time: 9:15 am
Session Length: 45-minute
Title: Savory Images and the Quest for New Audiences: Lessons Learned from the Traveling Exhibit
Abstract: Savory Images, a collection of photos from the pages of Oregon’s Agricultural Progress magazine, toured Oregon for a year. Featuring the bounty of Oregon agriculture, the exhibit reflected the role Oregon State University’s agricultural research plays in sustaining the state’s rich farming heritage. The 33 images were showcased in a variety of venues from art galleries to shopping malls.
The experience was a first for OSU Extension and Experiment Station Communications. Learn what we learned—from logistics, cost and promotion to how we went about helping local Extension and Research Stations incorporate the show into their own university outreach efforts.
Lead Presenter: Lynn Ketchum, Oregon State University
Additional Presenters: Judy Scott, Oregon State University
Descriptors: Collaboration, Extension and Outreach, Graphic Design, Marketing, Photography
Date: Saturday, June 11
Time: 9:15 am
Session Length: 45-minute
Title: Showcase #1
Title: And the Survey Says!...Abstract: Knowledge-generating eXtension CoPs promote collaboration, increase Cooperative Extension productivity and ultimately deliver educational products to members and the public. But how do you know which member of the CoP has expertise in what? How do you know which members are technologically savvy? How do you know what a new member is interested in contributing? How can we effectively and efficiently engage the members of the CoP if we do not have these answers?
In this presentation we will showcase two eXtension CoP user surveys that enable us to collect useful information about the CoP membership, their involvement, the way they interact in the CoP, what they plan to contribute, and their areas of expertise.
Lead Presenter: Marissa Stone, Auburn University
Additional Presenters: Jerri Caldwell, Auburn University
Descriptors: Collaboration, Leadership and Management, Working Differently, Community of Practice, eXtension, CoP
Date: Saturday, June 11
Time: 9:15 am
Session Length: 15-minute showcase
Title: Facilitating Group Communication, Planning, Collaboration, and Web Publication
Abstract: University and extension personnel increasingly need to efficiently communicate, plan, collaborate, and publish in multi-institution working groups. In this workshop we will describe how we have developed group workspaces for eXtension Communities of Practice (eOrganic.info and PBGworks.org) and a university department (groups.hort.oregonstate.edu) using a combination of open source Drupal software and custom development. These sites provide tools for file and image sharing, collaboration, discussion, and publication direct-to-the-web and to external websites such as eXtension.org.
This talk will provide an overview of the group tools employed; greater technical detail will be provided in another talk "Building, Maintaining and Sustaining Private and Public Web Content through a Multi-site Drupal Environment".Lead Presenter: John McQueen, Oregon State University
Additional Presenters: Alexandra Stone, Roger Leigh, Matt Jager, and Alice Formiga; all of Oregon State University
Descriptors: Collaboration, Information Technology - Application Design and Development, Information Technology - Solutions and Support, Leadership and Management, Working Differently, Drupal, CMS,
Date: Saturday, June 11
Time: 9:15 am
Session Length: 15-minute showcase
Title: Spring Cleaning Your eXtension Community of Practice
Abstract: Have you ever looked at your CoP "content home" or "community home" and thought how did our CoP become this disastrous laundry list? This is an organizational approach that creates an infrastructure that supports syndication and mobile interaction in both the eXtension "content home" and "community home." This approach accommodates new CoP members, multiple landing pages, and is conducive to CoP connectivity and engagement.
This showcase may be a brief 15 minutes, but it shows what a CoP content and community home can look like and how your community of practice may benefit.Lead Presenter: Jerri Caldwell, Auburn University
Additional Presenters: Marissa Stone, University of Georgia
Descriptors: Collaboration, Extension and Outreach, Leadership and Management, Working Differently, eXtension, Community of Practice
Date: Saturday, June 11
Time: 9:15 am
Session Length: 15-minute showcase
Title: Showcase #2
Title: Playfulness at Play on Social Media SitesAbstract: Results of a thesis study of a convenience sample of 200 University of Wyoming students show students higher in playfulness, as determined by the Adult Playfulness Scale, attended to social media sites (Facebook, MySpace, Twitter) significantly longer than those lower in playfulness. There is no significant difference in playfulness in women and men; however, there were differences in the factors of playfulness. A study of the principal factors determined by the scale showed males had significantly higher playfulness levels in the Relaxed factor (Relaxed, Calm, Easy) while women had significantly higher playfulness levels in Emotional (Emotional, Predictable). Women higher in playfulness levels were on social media sites longer than all others. The gendered differences in the factors could affect how marketing efforts on social media sites are designed and how messages could be framed toward males and females.
Lead Presenter: Steven Miller, University of Wyoming Cooperative Extension Service
Descriptors: Marketing, New and Interesting, Research, Social Media
Date: Saturday, June 11
Time: 9:15 am
Session Length: 15-minute showcase
Abstract: Quora is a collection of questions and answers created, edited, and organized by everyone who uses it. The goal is to have each question page become the best possible resource for someone who wants to know about the question.
I will demonstrate this online site, and give examples why Extension professionals may need to consider this application.Lead Presenter: Anne Adrian, Auburn University
Descriptors: Academic Programs, Collaboration, Extension and Outreach, Information Technology - Teaching and Learning, New and Interesting, Social Media, Strategic Positioning, Working Differently
Date: Saturday, June 11
Time: 9:15 am
Session Length: 15-minute showcase
Title: What’s Next for the Web?
Session Slides: http://www.extension.umn.edu/capacity/afe/components/ace-netc.html
Abstract: Get inspired by trends and developments where communications and technology meet, and how they might apply to extension. Imagine a future where we provide new approaches to help people navigate a world of unrelenting information. Will web 3.0 bring a more meaningful experience, become a personal assistant for the masses, bring scientific data to bear in everyday decision-making? Much is possible in a world of augmented reality, convergence of devices and smart appliances, crowd-sourced decision-making, gestural and eye-tracking interfaces, and ubiquitous referencing (RFID and GPS). Will we lead, follow, or be left behind?
Lead Presenter: Rebecca Noran, University of Minnesota Extension Center for Food, Agricultural and Natural Resource Sciences
Descriptors: Leadership and Management, New and Interesting, Strategic Positioning, Working Differently, Future, Technology
Date: Saturday, June 11
Time: 9:15 am
Session Length: 15-minute showcase
Title: The New Open Source Leadership Management Dashboard (LMD) Demonstration
Session Slides: http://www.slideshare.net/Joe0130/open-source-leadership-management-dashboard-powerpoint
Abstract: The LMD, which is a subset of the Research, Education, and Economics Information System (REEIS), is a congressionally mandated system to monitor and evaluate research, education, and extension impacts/outcomes primarily to National Institute of Food and Agriculture (NIFA) Staff and partner institutions. The LMD, originally developed on an Oracle Portal Platform, went into production in June 2007 and recently (2010) began migrating to an open source Ruby-on Rails platform. This Demonstration will center on the new, exciting features of the LMD Open Source, Ruby on Rails Development Platform as well as the NIFA Reporting Portal.
Lead Presenter: Joseph Barbano, National Institute of Food and Agriculture
Descriptors: Dashboard, Impacts, Outcomes, Agricultural Research, Extension, Education, Open Source, Ruby on Rails
Date: Saturday, June 11
Time: 9:15 am
Session Length: 45-minute
Title: Using Interactive Videoconferencing in a Distributed Adult Learning Environment
Abstract: This presentation will explain how Auburn University's Adult Education Department and the Alabama Cooperative Extension System (ACES) have partnered to offer graduate school opportunities for ACES employees across the state of Alabama in a fully interactive environment. It will also examine the experience from an educator's, a technologist's, and a student's point of view.
Lead Presenter: Rusty Presley, Auburn University
Additional Presenters: Greg Parmer, Alabama Cooperative Extension System, Auburn University
Descriptors: Academic Programs, Collaboration, Distance Education and Instructional Design, Information Technology - Solutions and Support, Information Technology - Teaching and Learning, Working Differently
Date: Saturday, June 11
Time: 9:15 am
Session Length: 45-minute
June 11, 10:45-11:30 a.m.
Title: Advanced Google Analytics
Abstract: Google Analytics is a great free tool for revealing basic information about the activity on your site. However, there are many advanced features such a event tracking, custom reports, custom variables and advanced segments which can greatly increase your understanding of how visitors are interacting with your site. Come learn about these features and see how eXtension uses them on our sites.
Lead Presenter: Ben MacNeill, NC State University
Descriptors: Information Technology - Solutions and Support, New and Interesting
Date: Saturday, June 11
Time: 10:45 am
Session Length: 45-minute
Title: Creating Successful Working Relationships in a Changing Work Environment
Abstract: Talk about an opportunity to communicate!
As professional communicators, our goal is to best represent our organization. Yet, in today's workplace, we are in our 20s, 30s, 40s, 50s, 60s and, yes, maybe even in our 70s.
We have different frames of reference; different ideas, values and work ethics. So, how can we work together to bridge the generation gaps? Communicate effectively? Cultivate respectful working relationships? And produce high-quality communications?
Let's talk. This session will feature a panel discussion about challenges and opportunities in today's workplace, with tips for overcoming barriers. Discussion leader is Nancy Peterson, Kansas State University News Media Services.Lead Presenter: Nancy Peterson, Kansas State University Research and Extension
Additional Presenters: Sandi Karstens, University of Nebraska - Lincoln; Beth Forbes, Purdue; Bob Ratliff, Mississippi State; Rick Atterberry, University of Illinois; Mary Lou Peter, Kansas State University; and Russ Feldhausen, Kansas State University
Descriptors: Collaboration, Working Differently
Date: Saturday, June 11
Time: 10:45 am
Session Length: 45-minute
Title: Driving Content to a Mobile Platform: Are We Killing The Internet In The Process?
Session Recording: https://connect.extension.iastate.edu/p23647167/
Abstract: From reading the Horizon Report to just looking in your pocket, it is clear we need to move our courses and learning modules to mobile access to remain competitive and available to our learner audiences. What is unclear is the impact of a significant move to proprietary applications (such as iPhone or Droid apps.). All our learners expect is easy access, but few recognize the difference between “free” proprietary applications and well-designed Web and browser-based access. Nor do many of them recognize the difference between the Web as an access tool and the Internet as a transport. That does not mean that those of us producing learning apps should not take into account the longer term impact of which direction we choose. The controversy rages about the true impact of proprietary apps compared to all the other functions for which the Internet provides transport. This presentation will discuss the overall issue of proprietary app impact on possible long-term Internet viability, the production issues inherent in developing proprietary apps versus browser-available apps for learning modules, and closes with as set of options for learners and developers to consider.
Lead Presenter: Dave King, Oregon State University
Additional Presenters: Chris LaBelle, Oregon State University
Descriptors: Cross-cutting, Distance Education and Instructional Design, Extension and Outreach, Information Technology - Application Design and Development, Information Technology - Teaching and Learning, Leadership and Management, Strategic Positioning, Working Differently, Internet, Proprietary Apps
Date: Saturday, June 11
Time: 10:45 am
Session Length: 45-minute
Title: Extending the University’s Public Issues Education Efforts through Partnerships
Abstract: Since the implementation of the Center for Public Issues Education in Agriculture and Natural Resources (PIE Center), the department of Agricultural Education and Communication at the University of Florida has been building strong relationships with research partners. One of the main goals of the PIE Center is to develop sound science and innovative education programs for targeted audiences in order to bridge the green divide and sustain the agricultural industry. The partnerships formed through the PIE Center have successfully allowed for progress toward obtaining this goal. The purpose of this workshop would be to share with others how to build strategic partnerships that benefit academic research agenda’s as well as commodity organizations. The workshop would start with a 15 minute introduction followed by 20 minutes of strategic recommendations to build successful partnerships. The last 10 minutes will be reserved for discussion and questions. Specifically the workshop will allow participants to identify potential partnerships for their institutions; understand how to appeal to research partners; develop a need for research valued by partners and commodity organizations; and understand commitment and punctuality needed by research partners. This workshop would be ideal for researchers seeking to put their research to use beyond the University.
Lead Presenter: Joy Goodwin, University of Florida
Additional Presenters: Christy Chiarelli, University of Florida
Descriptors: Collaboration, Extension and Outreach,Strategic Positioning, Public Opinion, Public Issues Education
Date: Saturday, June 11
Time: 10:45 am
Session Length: 45-minute
Title: Media Relations Special Interest Group Meeting
Abstract: This will be a meeting time to discuss business of the Media Relations SIG.
Lead Presenter: Sandi Karstens, University of Nebraska-Lincoln
Additional Presenters: Julie Douglas, American Seed Trade Association and Keith Robinson, Purdue University
Descriptors: Media Relations
Date: Saturday, June 11
Time: 10:45 am
Session Length: 45-minute
Title: Social Media Monitoring
Session Slides: http://www.slideshare.net/aafromaa/social-media-monitoring-8280300
Abstract: In this session, we will demonstrate how we used a monitoring tool to track social media media trends on priority topics for the Military Families CoP. We will describe topics and searches we create. We all discuss what we learned from this monitoring and how our findings help direct our social media and marketing approaches.
Lead Presenter: Anne Adrian, Auburn University
Additional Presenters: Terry Meisenbach, eXtension
Descriptors: Extension and Outreach, Marketing, New and Interesting, Social Media, Strategic Positioning, Working Differently
Date: Saturday, June 11
Time: 10:45 am
Session Length: 45-minute
Title: Sustainable Publishing on a Shoestring Budget
Abstract: Budgets continue to shrink, but the demand for services continues to increase. The EDIS website (http://edis.ifas.ufl.edu) is a comprehensive, single-source repository of all current UF/IFAS numbered peer-reviewed publications. UF/IFAS academic departments develop and maintain a collection of publications available for universal free distribution on the World Wide Web and through the Florida Cooperative Extension Service County Offices and Research and Education Centers statewide. Each year, visitors to the EDIS website access one of over 7,000 publication titles more than 24 million times. A streamlined publication process, universal Web access, and print as needed services not only reduce the cost but also expand the impact of UF/IFAS publications, which are reviewed every three years. Discover the basics for using metadata in a digital publishing workflow, building effective partnerships with university libraries for archival purposes, and more. Plus, learn how we do it all from a hayloft!
Lead Presenter: Travis Prescott, University of Florida
Additional Presenters: Susan Gildersleeve, University of Florida
Descriptors: Cross-cutting, Extension and Outreach, Information Technology - Solutions and Support, Publishing, Working Differently
Date: Saturday, June 11
Time: 10:45 am
Session Length: 45-minute
Title: The Class was All a-Twitter: Using New Media to Facilitate Classroom Interactions
Abstract: Finding innovative ways to implement new media into undergraduate and graduate courses can encourage interaction among students and increase students’ engagement in coursework. Encouraging students to become familiar with new media platforms in a professional environment also helps to better prepare them as representatives of agriculture—online and in person—and provides a foundation for relationships with agriculture professionals around the world. Access to course materials, particularly those created by students, can increase professionals’ awareness of course content and encourages professionals to provide informal feedback to students. In this session, instructors from Texas A&M University and West Texas A&M University will share innovative uses of new media, such as conducting class sessions via streaming Twitter conversations and creating a class blog as a portfolio of feature stories. Professionals, faculty, and graduate students are invited to contribute their experiences with and ideas for incorporating new media in agricultural communications courses, with a particular emphasis on building relationships among students and professionals. The advantages and disadvantages of new media assignments also will be discussed.
Lead Presenter: Traci Naile, Texas A&M University
Additional Presenters: Tanner Robertson, West Texas A&M University and Annie Specht, Texas A&M University
Descriptors: Academic Programs, Distance Education and Instructional Design, New and Interesting, Social Media, Writing
Date: Saturday, June 11
Time: 10:45 am
Session Length: 45-minute
June 11, 1:30-2:15 p.m.
Title: 1,000 Extension Publications. One Editor. (Part II)
Abstract: This session will be a follow-up to last year's "1,000 Extension Publications. One Editor." session. I’ll share the lessons I learned from my first three years as a new publications editor responsible for keeping nearly 1,000 Extension publications up and running while rebuilding connections with a wary faculty and administration. I’ll also share ideas for ways to streamline your pubs process and keep clientele happy, even with a small staff and tight budget.
Lead Presenter: Amanda Swennes, UGA College of Agricultural & Environmental Sciences
Descriptors: Extension and Outreach, Leadership and Management, Publications, Working Differently
Date: Saturday, June 11
Time: 1:30 pm
Session Length: 45-minute
Title: Back to the Future: Lessons Learned from Utilizing Mobile Technology Centers
Abstract: George Washington Carver firmly believed in taking the knowledge out of the school structure and delivering it to the people in a way that they could understand and apply it. In fact, that is what the foundation of Extension is about.
Carver may have founded the “Jesup Wagon” but he ain’t ever seen nothing like this. See how Fort Valley State University and Tennessee State University have modernized the “Jesup Wagon” and have taken the knowledge out of the schools to the communities utilizing Mobile Information Technology Centers.
Participants will learn about the history of the Universities Technology Centers and what worked and what didn’t. Participants will also learn how these Centers have opened up doors to other state and local partners and built up the image of the Cooperative Extension Program.
Lead Presenter: Terrence Wolfork, Fort Valley University
Additional Presenters: Jonell Hinsey, Cooperative Extension, Tennessee State University and Yolanda Surrency, Cooperative Extension, Fort Valley University
Descriptors: Academic Programs, Collaboration, Distance Education and Instructional Design, Extension and Outreach, Information Technology - Teaching and Learning, Marketing
Date: Saturday, June 11
Time: 1:30 pm
Session Length: 45-minute
Title: Challenges in Evaluating Social Media
Session Slides: http://www.slideshare.net/mlambur/2011-ace-netcevaluatingsocialmedia1
Session Recording: https://connect.extension.iastate.edu/p27127515/
Session Length: 45-minute
Abstract: Social media (YouTube, Facebook, Twitter, etc.) can be used to engage and communicate with Extension clientele in new digital ways. And in many ways, they are a means to an end, and not the end in and of itself. Social media allow Extension educators a way to connect with clients, determine their needs, determine the best ways to provide educational materials in a digital environment, and evaluate educational materials. From an evaluation perspective, the success of a social media campaign is determined more from an engagement perspective than from an outcomes perspective. In this session, several online applications and approaches that can be used to determine social media engagement success, and the challenges we face in using them, will be presented and discussed.
Lead Presenter: Michael Lambur, eXtension
Additional Presenters: Craig Wood, eXtension and Anne Adrian, eXtension
Descriptors: Extension and Outreach, Social Media
Date: Saturday, June 11
Time: 1:30 pm
Session Length: 45-minute
Title: Computer Support and Road Warriors' Roundtable
Abstract: A round table discussion by the people who do desktop/server support and those who travel long distances to reach the desktops they support.
Discussion will be about common problems, solutions, tools, software, and anything else that is useful for support of computers.Lead Presenter: Larry Havenstein, Kansas State University
Additional Presenters: Russ Feldhausen, Gary Kepka and Steve Spencer; all of Kansas State University
Descriptors: Information Technology - Solutions and Support, Information Technology - Systems and Networks
Date: Saturday, June 11
Time: 1:30 pm
Session Length: 45-minute
Title: Pocket-sized Video: Capturing Your World Using Miniaturized Equipment on a Miniaturized Budget
Abstract: Video used to require a carload of equipment - and good video still does. But as budgets shrink, doing more with less can also apply to video. Thankfully, technology has come along to make things easier. In this session, you'll learn:
- How to use an inexpensive Flip video camera to make quality videos.
- How to use the software that comes along with these cameras (and a bit of Mac's iMovie as a bonus).
- How you can help your faculty capture the video they want with equipment they can handle.
- And hear a few stories on how these cameras are being used in classrooms (and on a 2010 faculty learning trip to Costa Rica) to enhance learning.Lead Presenter: Stephanie Schupska, University of Georgia College of Agricultural and Environmental Sciences
Descriptors: Academic Programs, Cross-cutting, Electronic Media - Video, Extension and Outreach, New and Interesting, Social Media, Working Differently
Date: Saturday, June 11
Time: 1:30 pm
Session Length: 45-minute
Title: Research-Based Recruiting: Matching Millennials' Needs with Your Program’s Offerings
Abstract: If you are looking to position your recruitment efforts with what the Millennial generation is seeking for their future – this workshop is for you! These workshop presenters have researched this generation’s desire for recruitment materials, specific to academic programs of agriculture, over the past four years and will be presenting the findings that are applicable to improving your program’s recruitment efforts. You will find out where this generation is seeking information about programs of academic study, which messages and channels are the most effective, and what pieces are an absolute must for you to include in your recruitment efforts. Additionally, learn how to overcome barriers to recruiting qualified students into your programs, and how to improve the reputation of your program. This workshop will offer you the opportunity to engage Millennial’s with your program areas through strategically and targeted recruitment materials.
Lead Presenter: Lauri Baker, University of Florida
Additional Presenters: Christy Chiarelli, University of Florida and Quisto Settle, University of Florida
Descriptors: Academic Programs, Marketing, Strategic Positioning, Recruitment
Date: Saturday, June 11
Time: 1:30 pm
Session Length: 45-minute
Title: Their Computers are in Their Pockets: How Games, Smart Phones, and Mobile Devices are Changing the Way Our Clientele Learn
Abstract: Increasingly, your university’s clientele of all ages are spending hours each day using cell phones and game consoles. They are increasingly demanding faster answers delivered to their mobile devices or packaged into a fun game. These new technologies and user demands require that we think differently about the audiences we reach, the way we package the message, and even the way we work. NMSU’s Learning Games Lab and media studios include teams of animators, programmers, writers, educators, videographers and instructional designers. This session will share how they are funded, forge multi-state partnerships, transform dry subject matter into fun and popular games and mobile applications, and how they work together to meet the demands in an increasingly wired clientele.
Lead Presenter: Jeanne Gleason, New Mexico State University
Additional Presenters: Barbara Chamberlin, New Mexico State University
Descriptors: Collaboration, Cross-cutting, Electronic Media - Multimedia and Animation, Extension and Outreach, Information Technology - Application Design and Development, Information Technology - Teaching and Learning, Leadership and Management, Working Differently, Mobile Devices, Games
Date: Saturday, June 11
Time: 1:30 pm
Session Length: 45-minute
June 11, 2:30-3:15 p.m.
Title: Combining Photographs with Slogans to Promote Organizational Image
Session Recording: https://connect.extension.iastate.edu/p91634966/
Abstract: Brand value, brand demeanor, and brand drivers are three of the latest concepts under the same umbrella that institutions of higher education have borrowed from commercial advertising, marketing and communication models. They form the face of an institution in the public eye. Slogans and photographs are intended to create a cognitive link that resonates in a positive manner with an intended audience.
This pilot study asked creative directors, photographers and marketing specialists at universities in the U.S. (with special attention to Colleges of Agriculture and Extension systems) about their use of photographs to extend the meaning of the institutional slogan.
A brief description of the project and the e-mail survey was sent those known to have played a major role in developing guidelines at their institutions. The e-mail survey was also sent to members of ACE’s photography special interest group (SIG).
Questions asked about the university/college/unit brand slogan, photograph databases and guidelines for photograph usage (either from the image database or in general) such as size, content, placement on page, and if there is a separate image database related to the brand slogan.
Results from this survey will be discussed, as well as potential for future research.
Lead Presenter: Joanne Littlefield, Colorado State University
Descriptors: Cross-cutting, Extension and Outreach, Graphic Design, Marketing, Photography, Publications, Research
Date: Saturday, June 11
Time: 2:30 pm
Session Length: 45-minute
Title: Instant Recess: Because Everybody Needs a Little Push
Abstract: Have you noticed that sometimes you sit for hours in front of a computer or at your desk? Has it ever crossed your mind that prolonged sitting could be bad for your health? Learn how a short activity, called "Instant Recess," can improve your health. This session highlights the research of Toni Yancey, MD, MPH, and brings to life a promising intervention to increase physical activity, 10 minutes at a time.
Lead Presenter: Sharolyn Jackson, K-State Research and Extension
Additional Presenters: Deb Pryor, Kansas State Research and Extension
Descriptors: New and Interesting, Working Differently, Health and Wellness
Date: Saturday, June 11
Time: 2:30 pm
Session Length: 45-minute
Title: Secrets of a Successful and Effective Facebook Page
Session Slides: http://media.clemson.edu/public/psa/facebook-secrets.pdf
Abstract: Having a Facebook presence is something that is a MUST for large and small Universities alike. What elements help you to build up large followings and what can Universities do to emulate the success of others? How can Facebook help you reach new audiences – or reach old audiences in new ways? Peter Tögel devised a set of secrets to help your organization achieve the most out of your Facebook page.
Lead Presenter: Peter Tögel, Clemson University
Descriptors: Cross-cutting, Marketing, Publishing, Social Media, Working Differently, Facebook, Twitter, Communication
Date: Saturday, June 11
Time: 2:30 pm
Session Length: 45-minute
June 11, 2:30-4:15 p.m.
Title: AGRICULTURE.COM Redesigned: Syndicate Content to Broaden the Reach of Agricultural Communicators
Abstract: In 2010 Agriculture.com was redesigned from the ground up to incorporate emerging communications, including multimedia, social-media, user-generated content and more.
The new Agriculture.com provides a new and exciting opportunity for universities, cooperative extension agencies, and research organizations to extend their reach online by developing a presence on one of the most accessed websites in agriculture.
As tight budgets continue to tighten, public sector organizations need to get the most ‘bang for their buck’ when it comes to disseminating their message. Institutions can extend their reach to farmers and other agriculturalists through the redesigned site by setting up an account, posting content and using the social media extensions to generate buzz. AGRICULTURE.COM is a new way to syndicate content and broaden the reach of agricultural communicators.
This session will include a tour of the new website, new features, tutorials on setting up an account and posting content including stories, events, and photos.
Originally launched in 1995, Agriculture.com had over 25.5 million page views in 2010, and is the web presence of Successful Farming magazine. Founded in 1902, SF was the first magazine published by Meredith Corporation and is one of the most successful and recognizable brands in the agricultural industry.Lead Presenter: Jason Meeker, Successful Farming
Descriptors: Collaboration Cross-cutting, Media Relations, New and Interesting, Social Media, Working Differently
Date: Saturday, June 11
Time: 2:30 pm
Session Length: 90-minute (extended session)
Title: Growing Grassroots: Using Your Brand, and Your Base, to Secure Your Funds
Abstract: With current economic challenges and intense competition for public funds, it is more important than ever for organizations to advance brand recognition with target audiences and engage stakeholders. The Penn State College of Agricultural Sciences invested in improving communications and marketing initiatives around student recruitment with much success, but there existed significant unrealized opportunities within Extension to capitalize on this effort.
The college ag communication unit refocused its short-term priorities on Extension and the college advocacy model to better communicate the brand and impact of Extension programs to key stakeholders. This session will review Extension’s uniqueness and brand identity and discuss methods to enhance brand recognition with key audiences. It will also include strategies to effectively engage college stakeholders in an effort to strengthen that brand while seeking funding support for agricultural extension and research programs.
The first session will focus on structure and strategy. The second will focus on implementation and products.Lead Presenter: Mary Wirth, Penn State College of Agricultural Sciences
Descriptors: Collaboration, Extension and Outreach, Leadership and Management, Marketing, Strategic Positioning, Strategies, Advocacy, Brand
Date: Saturday, June 11
Time: 2:30 pm
Session Length: 90-minute (extended session)
Title: Mobile Technology and Extension’s Audience--Lessons Learned: Presentation followed by Panel Discussion
Abstract: Four billion people worldwide already own mobile phones. Soon a sizable portion of our online Extension users will read our web content using smart phones and other mobile platforms while “on the go.” This trend surfaces several important questions: What does content designed for mobile platforms look like? How can Extension ensure more of its web presence is optimized for smart phones and other mobile devices? What emerging mobile technology trends should Extension be particularly interested in relative to our content and how we interact with our audiences?
Discussion topics:
• Open versus proprietary development and delivery models for mobile platforms
• Administrative and production-level barriers
• The challenges of developing iPhone applications when you’re not a software development group
• Developing student workers in a mutually beneficial manner
• Key partnerships
• Optimizing websites for mobile devices
• Beta testing a mobile phone application and some evaluation metrics—what did we learn?
• Licensing issues and campus-wide cooperation around mobile technology
A panel discussion will follow the presentation. Whether you are new to this type of development or experienced, it will be an opportunity to learn/share how to do app or web development on mobile devices.Lead Presenter: Chris LaBelle, Oregon State University
Additional Presenters: Panel Facilitator: Ray Kimsey, North Carolina State University Panelists: Chris LaBelle, Oregon State University; James McVann, New Mexico State University
Descriptors: Distance Education and Instructional Design, Extension and Outreach, Information Technology - Application Design and Development, Working Differently, Mobile Apps, Mobile Technology, iPhone
Date: Saturday, June 11
Time: 2:30 pm
Session Length: 90-minute (extended session)
June 11, 3:30-4:15 p.m.
Title: Facebook Is a Tool, Not a Strategy: Goals, Guidelines, and Strategies for Successful Social Media Initiatives
Session Recording: https://connect.extension.iastate.edu/p77933596/
Abstract: Many social media presentations explore how and why to use various tools like Facebook and Twitter to connect with the public. But jumping into social media without a clear strategy and well-defined goals is like building a house without a blueprint. This presentation will cover ways to craft and disseminate reasonable goals and guidelines for your org's SM initiative; ones that will keep stakeholders focused, users engaged, and employees protected from risk. We'll also explore how and why administration buy-in for a social media effort is so critical, and how to get it!
Lead Presenter: Robin Pratt, UGA/CAES
Additional Presenters: Jamie Hughs, University of Georgia
Descriptors: Collaboration, Cross-cutting, Information Technology - Solutions and Support, Information Technology - Teaching and Learning, Leadership and Management, Marketing, New and Interesting, Social Media, Strategic Positioning, Working Differently
Date: Saturday, June 11
Time: 3:30 pm
Session Length: 45-minute
Title: Managing Multimedia Projects: A Team Approach to Extension Publishing
Abstract: Extension publishers are increasingly publishing peer-reviewed educational materials in a variety of formats. But this worthy enterprise is fraught with challenges.
How do you produce multimedia materials, or help authors create them, with limited resources? Ensure that finished products meet appropriate standards? Encourage authors to plan ahead? Share responsibilities with colleagues?
We don’t have all the answers, but we are working differently, and cross-functionally, to publish more multimedia content in the Oregon State University Extension catalog. We’ll explain our “project management team” approach, share examples of how we’ve repurposed content from traditional publications, and describe several challenges and how we’re addressing them.
Lead Presenter: Jennifer Alexander, Oregon State University
Additional Presenters: Mark Anderson-Wilk, Ariel Ginsburg, Bryan Mayjor and Jeff Hino; all of Oregon State University
Descriptors: Cross-cutting, Electronic Media - Audio, Electronic Media - Video, Electronic Media - Multimedia and Animation, Working Differently
Date: Saturday, June 11
Time: 3:30 pm
Session Length: 45-minute
Title: Secrets of Successful Software Deployment
Abstract: In 2009, both Colorado and Iowa switched our statewide 4-H enrollment database system to 4hOnline. Learn why and how we deployed it, how we supported and managed the process, what we learned, what we maybe should have done a little bit differently, and what it looks like a year down the road. We'll share experiences from both the perspectives of the state managers and the county users, including the bleeding-edge early adopters and the "not until I retire or die" sector.
Lead Presenter: Becky Nibe, Iowa State University
Additional Presenters: Joy Bauder, CSU Extension, Colorado State University
Descriptors: Extension and Outreach, Information Technology - Solutions and Support, Information Technology - Teaching and Learning, Working Differently
Date: Saturday, June 11
Time: 3:30 pm
Session Length: 45-minute
June 11, 3:30-5 p.m.
Title: Drupal: eXtension's Collaborative Environment for Content Development
Abstract: Drupal is the content management system currently being adopted by eXtension which allows the visitors themselves to easily create and edit content. The ease of interaction and operation makes Drupal an effective tool for mass collaborative authoring. This session will introduce participants to a variety of techniques which facilitate collaborative content development and group management within Drupal, particularly for those working with eXtension Communities of Practice. Participants will learn how to create an article/page using the various features available, including appropriate use of taxonomy categories, tagging, group management, use of the built-in text editor, inserting links, and managing and using various media files. The session will include short demonstrations to introduce and explain the topics, followed by detailed explanations of how information is managed in Drupal. The use of Drupal in other educational settings will also be demonstrated.
Lead Presenter: Ivelin Denev, University of Kentucky
Additional Presenters: Larry Lippke, eXtension / Texas AgriLife Extension Service and Henrietta Ritchie-Holbrook, eXtension / University of Kentucky
Descriptors: Information Technology - Application Design and Development, Information Technology - Solutions and Support, Information Technology - Systems and Networks
Date: Saturday, June 11
Time: 3:30 pm
Session Length: 90-minute (extended session)
June 11, 4:15-5 p.m.
Title: ACE Diversity SIG Annual Business Meeting
Abstract: Join your colleagues from the ACE Diversity SIG for some lively discussion of why diversity is important to you, what you get from being a member of the ACE Diversity SIG and why you think it's important for this SIG to grow in the years to come. We'll also continue to discuss an idea that originated last year -- adding diversity as a judging criteria in many areas of the ACE C&A competition. Of course, we'll conduct a little business and discuss officers for the future, too. We certainly want to see all Diversity SIG members there, but others are welcome to join our discussion (and to possibly consider joining our SIG)!
Lead Presenter: Ariel Ginsburg, Oregon State University
Additional Presenters: Tom Merrill, LSU AgCenter
Descriptors: Diversity, SIG Business Meeting
Date: Saturday, June 11
Time: 4:15 pm
Session Length: 45-minute
Title: ACE Information Technology SIG Business Meeting
Abstract: This meeting will include a report on the SIG activities of the past year. We will also share ideas for professional development events for the coming year and nominations for the position of vice chair elect.
Lead Presenter: Anne Adrian, Auburn University
Descriptors: Information Technology - Application Design and Development, Information Technology - Solutions and Support, Information Technology - Systems and Networks, Information Technology - Teaching and Learning
Date: Saturday, June 11
Time: 4:15 pm
Session Length: 45-minute
Title: ACE Research SIG Business Meeting
Abstract:
Lead Presenter: Amanda Ruth-McSwain, College of Charleston
Descriptors: Research
Date: Saturday, June 11
Time: 4:15 pm
Session Length: 45-minute
Title: ACE Writing SIG Business Meeting
Abstract: Join the Writing SIG as it organizes for the coming year and recognizes C&A writing award winners.
Lead Presenter: Suzanne Steel, Ohio State University
Descriptors: Writing, Business Meeting
Date: Saturday, June 11
Time: 4:15 pm
Session Length: 45-minute
June 12, 9:45-10:30 a.m.
Title: Building Virtual Worlds
Abstract: A discussion of building in virtual worlds like Secondlife, OpenSim, Reaction Grid, and others. We will be discussing what kinds of tools are useful, what are the best technics and what are best avoided. This discussion will be for those who are just wanting to get started and those who have some experience building in virtual worlds.
Lead Presenter: Larry Havenstein, Kansas State University
Descriptors: Social Media, Virtual Worlds, Second Life
Date: Sunday, June 12
Time: 9:45 am
Session Length: 45-minute
Title: iExtension: How Specialists and Agents are Utilizing the iPad
Session Slides: http://www.slideshare.net/etipton/i-extension-etipton-dyates-acenetc-2011
Abstract: We rely on technology daily to help us fulfill responsibility and accomplish our professional goals; however, technology is ever changing, always offering new gadgets and gizmos. As part of the land grant mission, Extension has traditionally embraced new advances in agricultural, but is sometimes tentative to try new computer technology in the job place. Apple’s release of the iPad not only combines the newest software application technology, but packages it in a revolutionary touch-based user interface surely to change how we compute. The iPad offers a cost-effective option for staying in-touch and conducting basic tasks, in addition, to providing a stylish new way to expand your use of technology. Join us as we share what the iPad offers and how UT Extension county and state professionals are utilizing this new, emerging technology to benefit us and our programs.
Lead Presenter: Emily Tipton, University of Tennessee
Additional Presenters: David Yates, UT Extension, University of Tennessee
Descriptors: Extension and Outreach, Information Technology - Teaching and Learning, Working Differently, iPad
Date: Sunday, June 12
Time: 9:45 am
Session Length: 45-minute
Title: Moodle as a Social Media Tool
Abstract: Moodle is most frequently viewed as a "create it and leave it" means of providing online education. Courses are developed for students to take at times convenient for them, quizzes are administered, and certificates are generated. Teachers are off doing other important things. For effective education, however, teachers may wish to consider how Moodle actually allows them to engage the learners through the interactive tools available. This session will demonstrate these various interactive tools and explore ways that teachers are using them to enhance the educational experience.
Lead Presenter: Larry Lippke, eXtension
Descriptors: Distance Education and Instructional Design,Social Media, Moodle
Date: Sunday, June 12
Time: 9:45 am
Session Length: 45-minute
Title: Pack your Bag: Telling the Story in Print, Picture, Video and Audio
Session Recording: https://connect.extension.iastate.edu/p92019271/
Abstract: Get me 400 words on this by noon! And two or three hi-res pics to go with it, too. You’ll need to turn that copy into a 60-second TV piece. Here’s a video camera and some editing software. Oh, and edit that TV script down to a 30-second radio news spot. And can you do voiceovers, too?
It’s the information age, and that means rapid global communication and networking. Communicators must keep up. How and where people get their information is more diverse now than ever, and is constantly changing. To hit the broadest audience, the sole communicator today must know how to tell the tale in a way that it can be read, seen and heard.
In this session, we will share our strategies for getting the print, radio and TV story done, all from one backpack and all by one person. We will share the equipment we use and talk about efficient workflow strategies.
Lead Presenter: April Sorrow, UGA CAES
Additional Presenters: Brad Haire, University of Georgia CAES
Descriptors: Collaboration, Electronic Media - Audio, Electronic Media - Video, Media Relations, Photography, Working Differently
Date: Sunday, June 12
Time: 9:45 am
Session Length: 45-minute
Title: Reading Between the Lines: Interpreting Trends for Communications and Technology
Abstract: Reading Between the Lines: Interpreting Trends for Communications and Technology
This session will define trends and discuss six general trend patterns. Using participatory methods, we will list why trends are important for communication and technology professionals and how leaders can use trend data to anticipate and manage change. Ways of thinking and organizing trend gathering and interpretation will be presented and a five-step model will be shared. Strategies for keeping up with trends will be gathered from the group. Participants will be asked to provide examples at all point in this presentation.
Lead Presenter: James King, University of Nebraska-Lincoln
Descriptors: Cross-cutting, Leadership and Management, Futures, Leadership, Management
Date: Sunday, June 12
Time: 9:45 am
Session Length: 45-minute
Title: Video Podcasts for Plant Identification
Abstract: Join Todd Hurt and Richie Braman for a 45 minute session on creating video podcasts to teach landscape plant identification. We demonstrate how to video, caption, and upload a podcast.
Lead Presenter: Todd Hurt, University of Georgia
Additional Presenters: Richie Braman, University of Georgia
Descriptors: Electronic Media - Video, Information Technology - Teaching and Learning, Working Differently
Date: Sunday, June 12
Time: 9:45 am
Session Length: 45-minute
June 12, 9:45-11:30 a.m.
Title: Extension 2014: What will be Different?
Session Notes: http://collaborate.extension.org/wiki/Extension_2014:_What_Will_Be_Different%3F
Abstract: 2014 is the 100th anniversary of Cooperative Extension, and is less than three years away. Extension has experienced significant changes since its birth, and will need to make more changes to be relevant and survive. We are proposing an interactive workshop to determine the following:
1.) What are the new realities that Extension is facing? (reduced funding, different roles for volunteers, etc. )
2.) How are we working differently, and what is working?
3.) What will a successful Extension service look like in 2014? (staffing, funding, etc.)
Our focus is not to lecture, but to facilitate a working session to create a “white paper” outline during the session. The white paper will be posted on eXtension’s wiki for further development. It will be open to editing by anyone with an eXtension ID. We will also share the findings via an eXtension professional development web session.
Lead Presenter: Jerold Thomas, Ohio State University
Additional Presenters: Kevin Gamble, eXtension; Terry Meisenbach, eXtension; and Kara Newby, Ohio State University
Descriptors: Cross-cutting, Extension and Outreach, Leadership and Management, New and Interesting, Strategic Positioning, Working Differently
Date: Sunday, June 12
Time: 9:45 am
Session Length: 90-minute (extended session)
Title: From Concept to Costume: Executing a Multi-faceted Food Safety Awareness Campaign
Abstract: To reach a target audience of 25 to 40 year olds who engages more online every day, and absorb media in shorter bursts, the “4-Day Throw Away” campaign used a mix of traditional and digital media methods to spread an awareness message about the safety of leftover food. With just a four-day guideline to begin with, a campaign and its components were crafted around the idea of meeting the audience where they were most likely to see the message and give them the opportunity to engage with the campaign. To make the campaign exciting and interesting to the young target audience, as well as relevant to their roles as parents, the campaign was executed with a lively, fun tone and used a mix of video, audio, print, mobile app, website and social media, as well as store visits by the campaign mascot and video star, #4.
Lead Presenter: Sandy Spilker, Iowa State University Extension
Additional Presenters: Chris Weishaar, Iowa State University Extension and Jed Findlay, Iowa State University Extension
Descriptors: Collaboration, Electronic Media - Audio, Electronic Media - Video, Graphic Design, Marketing, Social Media, Working Differently
Date: Sunday, June 12
Time: 9:45 am
Session Length: 90-minute (extended session)
June 12, 10:45-11:30 a.m.
Title: Building Relationships with USDA-NIFA Communications
Abstract: The USDA’s National Institute of Food and Agriculture (NIFA) debuted just over a year ago. As we introduce our new agency to the world, we want to explore how we can partner with land-grant and extension communicators to benefit everyone and build relationships. In this interactive session, you will learn a little more about NIFA and our new communications strategies while providing feedback on how we can work better with your organization.
Lead Presenter: Allison Eckhardt, USDA
Descriptors: Collaboration, Extension and Outreach, Media Relations, Working Differently
Date: Sunday, June 12
Time: 10:45 am
Session Length: 45-minute
Title: Ensure Online Relevancy: Integrating Writing for the Web and the Social Web
Session Slides: http://www.slideshare.net/agriffin/ensuring-online-relevancy
Abstract: Today’s online learning is more then a static website. Engaging with your audience through mainstream social networks is not only a way to promote and drive customers to content but is the way to create true learning communities and ensure relevancy in the online marketplace. Additionally, translating research-based information into web based searchable content can be challenging for the traditionally trained research/extension professional. Explore with us how to standardize the transformation of content to become more effective promoting content discussion on materials with short, concise snippets of information supplemented with pictures, videos, and related websites including links to related social media outlets such as YouTube, Facebook and Twitter. Action items to improve impact include linkages to relevant topics on other websites or social media, keeping items current, search engine optimization strategies, changes in formatting and writing style to increase overall readability, a clear call to action, the incorporation of items that fill a unique need, and the active dialogue with customers around the content provided.
Lead Presenter: Ashley Griffin, eXtension
Additional Presenters: Henrietta Ritchie-Holbrook, eXtension and Craig Wood, eXtension
Descriptors: Collaboration, New and Interesting, Social Media, Working Differently, Writing
Date: Sunday, June 12
Time: 10:45 am
Session Length: 45-minute
Title: Familiar Tools, New Possibilities: Leveraging the Power of the Adobe Web Publishing System
Session Slides: http://www.slideshare.net/yeltrah/familiar-tools-new-possibilities
Abstract: This presentation will focus on utilizing technologies such as jQuery, CSS, Ajax/Spry, Wordpress, and other tools to extend the capabilities of the Adobe web publishing system. The Adobe web publishing system is primarily composed of Dreamweaver, Contribute, and the Contribute Publishing Server. Dreamweaver is used by web designers and developers to create websites. Contribute is used by the non-technical subject matter experts to edit the content of the websites through a simple graphic user interface similar to Microsoft Word. The Contribute Publishing Server controls the file permissions and other administrative settings of the websites. These programs also integrate with other Adobe products including Flash/Flex, Acrobat, InDesign, Photoshop, and other familiar programs. Technologies, such as the ones that will be discussed, are extremely useful in constructing interactive site navigation, in tailoring mobile sites, or in utilizing blogs and RSS integration. However, there are simple strategies to allow for easy editing of the content of the sites through Contribute without interfering with the scripting these utilize. The presenters will endeavor to give a general overview of some of the tools and technologies involved, as well as showcase a few examples of specific tricks that web designers and developers should find very useful.
Lead Presenter: John Hartley, Alabama Cooperative Extension System
Descriptors: Academic Programs, Collaboration, Cross-cutting, Distance Education and Instructional Design, Electronic Media - Audio, Electronic Media - Video, Electronic Media - Multimedia and Animation, Extension and Outreach, Graphic Design, Information Technology - Application Design and Development, Information Technology - Solutions and Support, Information Technology - Teaching and Learning, Leadership and Management, Marketing, New and Interesting, Publications, Social Media, Strategic Positioning, Web Development, Web Design, Web Administration, Web Programming, Web Publishing, Content Management, Search Engine Optimization (SEO), ADA Compliance
Date: Sunday, June 12
Time: 10:45 am
Session Length: 45-minute
Title: The National Extension Branding Initiative: Onward to Implementation!
Abstract: Have you ever heard anyone say, “Extension is the best-kept secret” in your state? We’ve all heard it, and we’ve all said it, for decades. Now is the time to make sure no one ever has reason to say that again! After laying a science-based foundation of research and strategic planning, we are ready to implement the branding initiative for Extension nationally. Led by ECOP’s Marketing and Communications Implementation Team and the Brand Value CoP in eXtension, the initiative is gathering steam! Come to hear about progress so far, future plans, and how you can be part of this effort to change Extension’s future for the better!
Lead Presenter: Elizabeth Gregory North, National Extension Branding Initiative
Descriptors: Marketing, Leadership and Management, Strategic Positioning
Date: Sunday, June 12
Time: 10:45 am
Session Length: 45-minute
Title: Roundtable about iPad Support
Abstract: This session is for sharing your views in regard to "support" for the iPad or Android based tablet devices.
Lead Presenter: Greg Parmer, Auburn University -- ACES
Descriptors: Information Technology - Solutions and Support, Working Differently
Date: Sunday, June 12
Time: 10:45 am
Session Length: 45-minute
Title: Stop Broadcasting and Start Having a Conversation
Session Slides: http://www.slideshare.net/jdorner/stop-broadcasting-andhaveaconversation
Session Recording: https://connect.extension.iastate.edu/p24582528/
Abstract: Social media tools are best suited for TWO-WAY communications, and brands don’t converse. In this session we will discuss how Extension professionals can and do use social media for engaging and collaborating with their audiences; not to establish brand awareness, but to further their educational goals.
"You can choose to live your online life as a brand, and commit yourself to a strategic online presence that is based on maximizing the ROI of your every online utterance. Or you can choose to be a person, committed to online authenticity not because it's a best practice for social media marketing, but because it's an extension of your offline integrity. You get to choose whether you live in an online world that's made up of the interaction among brands or one that's made up of interaction among people. "
- Alexandra Samuel (Social Media in 2011: Six Choices You Need to Make, Harvard Business Review)Lead Presenter: John Dorner, North Carolina Cooperative Extension
Descriptors: Distance Education and Instructional Design, Extension and Outreach, Social Media
Date: Sunday, June 12
Time: 10:45 am
Session Length: 45-minute
June 12, 1:30-2:15 p.m.
Title: A High-Yield Proposition for Communications: Universities and Commodity Organizations
Session Recording: https://connect.extension.iastate.edu/p57035773/
Abstract: One advantage of a close, collaborative partnership is that sometimes (if you’re lucky), you forget the institutional or organizational boundaries you normally work in and good things happen. That’s been the case between Iowa State University and the Iowa Soybean Association — a fruitful partnership with a common mission to serve and inform farmers. Learn how university-state association partnerships like these, at a time when land-grant university budgets continue to shrink, can take on new relevance. The Iowa Soybean Association has provided nearly $40 million in funding over the past 35 years—an investment that never neglects communications goals, even in the brainstorming stage on lab and field research. To paraphrase Midwest writer Gary Eller, growing soybeans and stringing words together are something taken seriously in Iowa.
Lead Presenter: Brian Meyer, Iowa State University
Additional Presenters: Karen Simon, Iowa Soybean Association
Descriptors: Collaboration, Working Differently
Date: Sunday, June 12
Time: 1:30 pm
Session Length: 45-minute
Title: Anatomy of a Web Redesign
Session Slides: http://www.extension.umn.edu/capacity/afe/components/ace-netc.html
Abstract: Ever your feel your website has gotten out of control? Unreviewed content, extreme visual variation, outdated web practices (say, a dancing garlic animation), pages on new employees who’ve been there 5 years. You want to fix it, but the idea of embarking on a full-scale web redesign seems as likely as winning the lottery.
To tackle this challenge so many organizations face, University of Minnesota Extension embarked on a program website pilot project: forming a collaborative central and center web team to create a web development process and the tools to support it, while building four pilot websites to understand what’s needed and doable to make a smart, sustainable site.
Join us as we cover everything from audience understanding; site organization; content review; template development; developing a plan for web evaluation, promotion, and governance; incorporating social media and audience feedback; making cross-unit collaboration work; and designating a program web leader to maintain the investment as we build the pilot sites for Dairy Extension, Master Gardener, Food Safety, and Small Farms.Lead Presenter: Rebecca Noran, University of Minnesota Extension Center for Food, Agricultural and Natural Resource Sciences
Additional Presenters: Jessica Franken, University of Minnesota Extension and Katie Gallagher, University of Minnesota Extension
Descriptors: Collaboration, Cross-cutting, Extension and Outreach, Graphic Design, Information Technology - Application Design and Development, Information Technology - Teaching and Learning, Leadership and Management, Marketing, New and Interesting , Social Media, Strategic Positioning, Working Differently, Writing, Web
Date: Sunday, June 12
Time: 1:30 pm
Session Length: 45-minute
Title: Budget Resolution Social Media Plan
Abstract: On February 18, ECOP asked eXtension to create a plan using social media to draw attention to House Resolution with reduced current fiscal year's budget by $29 million. In this session, we will review the plan, some of the feedback we received, and some of the outcomes. We encourage session participants to ask questions about the plan and to discuss their institution's role in social media during the month when the continuing budget resolution was being addressed by Congress.
Lead Presenter: Anne Adrian, eXtension
Additional Presenters: Terry Meisenbach, eXtension and Dan Cotton, eXtension
Descriptors: Cross-cutting, Extension and Outreach, Leadership and Management, Marketing, Media Relations, Social Media, Strategic Positioning, Working Differently
Date: Sunday, June 12
Time: 1:30 pm
Session Length: 45-minute
Title: Jargon: How to Maximize Adverse Impact on It (In Other Words, Kill It!)
Abstract: This session would explore how jargon can slow down and confuse readers, including editors and reporters we hope will use our news releases. The presenter would show examples of jargon-laced sentences that inhibit reader understanding and how they could be improved for easier comprehension, often with minor "tweaking" of words and phrases. Included would be discussion of when some jargon might be acceptable, such as in writing for a specific audience. But the bulk of the session would focus on how to eliminate jargon when writing for a general audience. Discussion would include how our constant exposure to jargon at a university can affect our writing: We hear jargon every day in speeches and in our interviews with researchers, professors and Extension specialists, and we read it in research papers and academic publications. The presenter would challenge participants to look for jargon in their writing and to consider whether its use is appropriate for the intended audience. Presenter had 25 years of experience at The Associated Press in writing for general readers.
Lead Presenter: Keith Robinson, Purdue University
Descriptors: Media Relations, Publications, Writing
Date: Sunday, June 12
Time: 1:30 pm
Session Length: 45-minute
Title: New Impact Reporting Initiative in Extension at Colorado State University
Abstract: From annual reports and newsletters to regular county commissioner updates, communicating results from Extension programs in Colorado has never been more important. With the economic downturn and slow recovery, actual and potential funders are more critically evaluating the programs they'll financially support. Succinctly describing the value of Colorado State University Extension programs and personnel across the state--at the same time that communication units face downsizing--requires focused effort.
While administrators and field staff have always reported the results of programs, in 2010 it was decided that an intensified impact reporting initiative was required. As state, regional and county stakeholders approach Extension’s value with a more discerning eye (in fact, some counties seek return on investment and performance indicators) impact reporting can offer quantifiable accountability through objective demonstration of key measures, as well as a qualitative summary of the difference Extension makes in people’s lives and their communities.
This session will provide an overview of CSU Extension’s new impact reporting initiative. We’ll discuss the framework we used to establish the initiative, explain our process for identifying, producing, reviewing and publishing reports, and share our challenges, successes and what we would like to accomplish with this initiative.
Lead Presenter: Carol Busch, Colorado State University Extension
Additional Presenters: Joanne Littlefield, Colorado State University Extension
Descriptors: Extension and Outreach, Working Differently, Impact reporting
Date: Sunday, June 12
Time: 1:30 pm
Session Length: 45-minute
Title: Public Webinars: Technology, Strategies, and Evaluation
Abstract: eOrganic and other eXtension Communities of Practice are coordinating webinar series as a new means of engaging stakeholders. We will discuss:
* Technology: lessons learned about selecting webinar software as well as hardware such as headsets and microphones.
* Organizational strategies that contribute to the success of a presentation: communication with presenters, scheduling practice sessions, coordinating multiple speakers, handling audience questions, technical support, and referencing additional resources.
* Evaluation: methods for and results of evaluating the impact of webinars on stakeholders including in-webinar polls, immediate post-webinar surveys, and post-webinar surveys to evaluate changes in practices.
* Interactions with social media such as Facebook and Twitter.
* Webinar variations: broadcasting to a live audience, recorded meetings, and remixing and repurposing recorded presentations for other purposes such as educational modules for classroom instruction.Lead Presenter: Alexandra Stone, Oregon State University
Additional Presenters: Alice Formiga, Oregon State University; John McQueen, Oregon State University and Michael Coe, Cedar Lake Research
Descriptors: Extension and Outreach, Webinars
Date: Sunday, June 12
Time: 1:30 pm
Session Length: 45-minute
Title: The Right and Wrong Way to Wrangle Video, Alumni, Students, Web and Accessibility
Abstract: As part of redesigning our college student website, we worked with a key academic administrator to obtain grant funding to make the project a reality. Come hear what we learned through trying to coordinate student labor, contract labor, alumni schedules, web content management and mandated federal accessibility requirements (508 compliance). Leave this session prepared to ask hard questions of clients, prioritize content and ready to tackle your website redesign without losing your mind.
Lead Presenter: Maria Bowie, University of Georgia
Additional Presenters: Stephanie Schupska, Emily Pitts, and April Sorrow all of University of Georgia
Descriptors: Academic Programs, Collaboration, Electronic Media - Video, Electronic Media - Multimedia and Animation, Graphic Design, Information Technology - Solutions and Support, Marketing, New and Interesting, Working Differently
Date: Sunday, June 12
Time: 1:30 pm
Session Length: 45-minute
Title: What Science Tells Us About Social Networks
Abstract: This session will explore the findings of significant research surrounding social network analysis from a mathematical, anthropological, sociological, and psychological perspective. We will look at the following issues through the researcher's lens:
* What is an ideal working group size?
* Why and how do certain messages go viral?
* How can you mathematically identify your organization's future leaders?
* How is participation in social networking like falling in love?
* Why are your casual acquaintances so critical?
* Why understanding your personal social network graph is critical to your success? (It's a small world after all.)
* Why is the adoption diffusion model the wrong approach to outreach?
The session will be a fast, and hopefully fun, overview of the latest research in social network analysis. No single topic will be covered in much depth, but participants will be provided a bibliography for further reading. The hope is that participants will be intrigued by the science, and will continue the dialogue and reading for years to come.
We say we're research-based-- this session will address the science behind our educational and communication strategies. Are we practicing what we preach?
Lead Presenter: Kevin Gamble, NC State University
Descriptors: Academic Programs, Collaboration, Cross-cutting, Leadership and Management, Marketing, New and Interesting, Research, Social Media, Working Differently
Date: Sunday, June 12
Time: 1:30 pm
Session Length: 45-minute
June 12, 2:30-3:15 p.m.
Title: Capturing Live Educational Programs for Delivery via Internet
Session Recording: https://mediamatrix.tamu.edu/download_published_file.php?published_file_id=443818
Abstract: Texas AgriLife Extension Service lives on information delivery and the Internet is a preferred method for many of our customers use to find information. Commonly Extension agents present educational programs to live audiences and miss the opportunity to reach online consumers.
The session will illustrate how the Extension agents in the Coastal Bend are trained to capture their live educational presentations and convert these programs for delivery via the Internet. Agents learn how to capture live program using Camtasia software and USB wireless microphones with just a few clicks of the mouse to produce rich quality video and audio. The process includes on how the agents are trained to edit and upload the finished product to one of Extension YouTube channels and Media Matrix server. The session covers how agents and specialists are used as training resources and how they continue to provide technical help to other agents and specialists.
Lead Presenter: Pete Flores, Texas AgriLIFE Extension Service
Descriptors: Distance Education and Instructional Design, Information Technology - Teaching and Learning
Date: Sunday, June 12
Time: 2:30 pm
Session Length: 45-minute
Title: Managing Student Workers
Abstract: In the lean economic times that we still find ourselves in, we often find ourselves turning to the cheaper option of hiring student workers to aid us in continuing to meet the expectations of our clients. Frequently they are soon prove themselves to be invaluable, whether it be in our help desks, design shops, studios, or some other area of our daily operations. But there are some nuances that accompany the introduction of more students into our systems. We will cover aspects such as interviewing, scheduling, setting expectations, proper supervision, feedback, and separation. This relationship can be rewarding relationship for both you and the student if you keep a few simple concepts in mind. The audience will be invited to actively participate.
Lead Presenter: Mark Bransby, Auburn University
Descriptors: Leadership and Management
Date: Sunday, June 12
Time: 2:30 pm
Session Length: 45-minute
Title: Successfully Communicating Climate Change Science
Abstract: Communicating about climate change can be a complicated challenge. Scientists studying the topic may lack essential communication skills. The results of their research may be difficult to understand, or conflict with other studies. Public debate over the causes or existence of climate change may cast doubt on the validity of research studies and related educational programs.
Join us for a session that will help you successfully communicate about climate change science. Learn from the experiences of a diverse group of panelists and gain confidence in your ability to provide accurate, balanced, and current information.Lead Presenter: Steve Dodrill, Oregon State University
Additional Presenters: Lauri Baker, University of Florida; George Laur, University of Missouri and Bill Loftus, University of Idaho
Descriptors: Extension and Outreach
Date: Sunday, June 12
Time: 2:30 pm
Session Length: 45-minute
Title: User Testing — Easy Strategies for Making Stuff that Doesn't Stink
Session Recording: https://connect.extension.iastate.edu/p64896559/
Abstract: Thanks to the work in their Learning Games Lab designers at NMSU have developed a set of tools and strategies for user testing. Applicable to any user testing, Barbara and Jeanne will share what they've learned about what works, what doesn't works, and how to confront the challenges of making games and products that work.
Lead Presenter: Barbara Chamberlin, New Mexico State University
Additional Presenters: Jeanne Gleason, New Mexico State University
Descriptors: Cross-cutting, Distance Education and Instructional Design, Electronic Media - Video, Electronic Media - Multimedia and Animation, Extension and Outreach, Graphic Design, Information Technology - Application Design and Development, Information Technology - Teaching and Learning, Marketing, Publications, Research, Social Media,
Date: Sunday, June 12
Time: 2:30 pm
Session Length: 45-minute
June 12, 2:30-4:15 p.m.
Title: Effective Ways to Appraise Web Content
Session Slides: http://www.slideshare.net/hmstone/effective-ways-to-appraise-content-nick-broady-acenetc2011
Abstract: eXtension worked with BrainTraffic to create a process for auditing web content created by Communities of Practice. Using the tools and recommendations developed a content appraisal process was created. eXtension will use this process for appraising Communities of Practice content published on extension.org. It is also a process others in CES can use to appraise their existing Web content. In this 90-minute training session, attendees will learn how to use the process to audit Web content. Attendees will go over the process by which content can be evaluated using 6 attributes: knowledge level, interrelatedness, relevance, usability, actionability and differentiation. Attendees will then rate sample content, using the attributes, and compare the content to examples of high and low rated content. In addition, attendees will learn how eXtension and communities of practice make use of Google sites and Google documents to easily perform the audits, house data, access the data, and how CoPs use the data they collect through the audit process.
Lead Presenter: Nick Broady, eXtension
Additional Presenters: Craig Wood, eXtension
Descriptors: Working Differently
Date: Sunday, June 12
Time: 2:30 pm
Session Length: 90-minute (extended session)
Title: ACE Leadership and Management SIG Meeting
Abstract: Annual meeting of the Leadership and Management SIG
Lead Presenter: Kevin Gamble, eXtension
Additional Presenters: Leadership &Management SIG Leadership
Descriptors: Leadership and Management, Meeting, Planning, Evaluation
Date: Sunday, June 12
Time: 2:30 pm
Session Length: 90-minute (extended session)
Title: Our 2011 ACE Publishing and Graphic Design SIG (Seek Inspiration from this Group)
Abstract: For those of you interested in publishing or graphic design, you’re invited to the 2011 Publishing SIG session. For inspiration, we will invite recipients of gold awards in publishing and graphic design categories to talk informally about their winning entries: challenges, fun aspects, tips they want to share. We will also listen to your advice about our professional development offerings. What did you think of the e-publishing workshop offered before the conference? What training/events would you like in the future? We’ll conclude the session by handing off our version of the gavel – a big red pen – to our new SIG chair. For those who want to stick around, we are also offering a group sharing session on updates to the various style guides that have published new editions recently. Please come with a tidbit or two about changes you’ve discovered. Now, where else would you find all of that in one convenient location?
Lead Presenter: Joy Landis, Michigan State University
Additional Presenters: Janet Byron, University of California and Amanda Aubuchon, University of Florida/IFAS Extension
Descriptors: Graphic Design, Publications, Publishing
Date: Sunday, June 12
Time: 2:30 pm
Session Length: 90-minute (extended session)
June 12, 3:30-4:15 p.m.
Title: Apocalypse-Proofing Your Organization
Session Recording: https://connect.extension.iastate.edu/p77417811/
Abstract: Budget zombies have eaten your IT, Extension, and other staffs, but you still have to serve your public. What to do? This session will focus on the need to make content as transparent, accessible, and intuitive as possible to free up and maximize remaining resources.
Topics include:
- What is content? Not just words on a website, but expertise, events, pubs, and user-generated information.
- Moving from an organization-centered to a user-focused presentation of content. Streamlining Extension operations necessitated a shift to a more topic-focused website that includes all related, relevant content. Also involved organizing and categorizing pubs to make them easier to find. Focus not only on findability on our website, but through Google. Finally, required making events sortable and findable by topic, location, etc., and efficiently publicizing these events.
- Recognizing that part of “user focus” is using available tools to listen to your public, like Google Analytics and social media. OIT/OC people are no longer the final arbiters of what the public wants to see or how they want to see it. Thanks to web 2.0, they can tell us themselves, and we should listen.Lead Presenter: Robin Pratt, UGA/College of Ag an Env Sciences
Additional Presenters: Ben Whetstone, University of Georgia/CAES and Amanda Swennes, University of Georgia/CAES
Descriptors: Collaboration, Distance Education and Instructional Design, Extension and Outreach, Information Technology - Solutions and Support, Information Technology - Teaching and Learning, Marketing, New and Interesting, Publications, Social Media, Strategic Positioning, Working Differently, Writing
Date: Sunday, June 12
Time: 3:30 pm
Session Length: 45-minute
Title: Learn (Mostly) Online Workshop - New Partners for New Ways of Working
Abstract: The Learn (Mostly) Online Workshop, piloted from January – September 2011, offers faculty from University of Minnesota Extension and the University’s Academic Health Center (AHC) a unique opportunity to gain hands-on experience in the development and production of an online or hybrid course. With funding from the office of the Vice Provost for Distance Education and Instructional Technology, the LMOL workshop was developed collaboratively by Extension, the AHC Office of Education, and the Office of Information Technology.
The Workshop designers from Extension and AHC created an innovative, team-based curriculum that utilizes the expertise of multiple units across the institution. The Workshop provides a first-hand immersion experience for teams of educators to learn about and practice each of the steps in the systematic design, development, evaluation, and continuous improvement of a hybrid or online course.
Participants in this session will:
• Experience a demonstration of the Learn (Mostly) Online workshop’s online modules, and face-to-face learning activities
• Learn an innovative project evaluation which uses multiple methods including network analysis, surveys, self-reports, and focus groups to promote continuous improvement and examine cultural change within the University
• Learn how other Universities can utilize the Learn (Mostly) Online Workshop curriculum
Lead Presenter: Larry Coyle, University of Minnesota Extension
Additional Presenters: Tom Bartholomay, University of Minnesota Extension
Descriptors: Collaboration, Distance Education and Instructional Design, Extension and Outreach, Working Differently, Hybrid (blended) Extension Programs, Faculty Development
Date: Sunday, June 12
Time: 3:30 pm
Session Length: 45-minute
Title: VMware Disaster Recovery
Abstract: In this session, you will learn how the ACES/Ag IT Department handles disaster recovery operations of virtual servers using a software package called Veeam. This software allows the department to make full replicas of running virtual servers in an off-site location. If disaster should strike, the entire virtual environment could be back online in minutes.
Lead Presenter: Jonas Bowersock, Auburn University
Descriptors: Information Technology - Systems and Networks
Date: Sunday, June 12
Time: 3:30 pm
Session Length: 45-minute
Title: You, Too, Can Be Published in the Journal of Applied Communications
Abstract: What do an analysis of an ag company’s advertisements, a study of blended e-learning tools, a review of an anthrax outbreak response and a study of digital versus printed publications have in common? They all were recently featured in the Journal of Applied Communications (JAC). JAC is ACE’s peer-reviewed journal that includes both theoretical and applied articles on research and evaluation, professional development, commentaries and reviews. The journal is online for worldwide access. Come learn what kinds of articles JAC is looking for, the simple submission process and more so you, too, can contribute. No matter your educational level, your subject matter expertise or your article category preference, you can submit to JAC. And the journal is only as good as its submissions.
Lead Presenter: Dwayne Cartmell, Oklahoma State University
Descriptors: Academic Programs, Extension and Outreach, Research, JAC, Journal
Date: Sunday, June 12
Time: 3:30 pm
Session Length: 45-minute
June 12, 4:30-5:15 p.m.
Title: A Funny Thing Happened on the Way to Source Code Management - A Brief Introduction to Git, GitHub, and How We Use It.
Abstract: Long time users of the subversion version control software, the eXtension Engineering Team had the crazy idea in 2010 to switch to using the distributed version control software known as "git" - and using the "GitHub" service to help us in that transition. This session will highlight how we use git to manage the source code we write and adapt for the extension.org sites, and most importantly talk about the lessons we learned along the way, and the things that we are still learning about how we work and the tools that we've chosen.
Lead Presenter: Jason Young, NC State University
Descriptors: Collaboration, Information Technology - Solutions and Support, Information Technology - Systems and Networks, New and Interesting, Working Differently
Date: Sunday, June 12
Time: 4:30 pm
Session Length: 45-minute
Title: Building, Maintaining and Sustaining Private and Public Web Content through a Multi-Site Drupal Environment
Session Recording: https://connect.extension.iastate.edu/p89939063/
Abstract: The OSU Horticulture Department has had many public websites initiated by individual faculty, located on multiple servers and employing varied technologies. As a result, some of those websites languished or became security risks; many had no search functionality or clear site navigation. Additionally, without a private departmental content management system (CMS), administrative committee work was conducted primarily by email and document sharing on intranet drives, which were not always available to campus personnel.
We will demonstrate and discuss an OSU Department of Horticulture initiative that addresses these concerns. We have implemented a single, centralized CMS with these features:
1. Public group information branded with its own graphic theming.
2. Private group collaborative workspaces, each with its own leaders and membership.
3. User-friendly tools so public content can be easily developed, published, and updated by groups of faculty, staff and collaborators.
4. Multiple security levels for view/edit access to content and documents.
5. Several ways of tagging and organizing content types to allow diverse stakeholders to easily find information.
6. Since the system is supported by multiple faculty and staff members, it is sustainable over the longer term (it takes a village to support a website).Lead Presenter: Roger Leigh, Oregon State University
Additional Presenters: John McQueen, Alexandra Stone, Matt Jager, and Alice Formiga; all of Oregon State University
Descriptors: Collaboration, Extension and Outreach, Information Technology - Application Design and Development, Working Differently, Drupal, CMS
Date: Sunday, June 12
Time: 4:30 pm
Session Length: 45-minute
Title: Client Management with Casper Suite
Abstract: The way we do business is constantly changing and the way we manage computers needs to catch up. To catch up with our changing environment systems should provide the flexibility to absorb change. They need to allow the freedom to explore and nurture good ideas while ensuring a level of security and dependability. And there needs to be enough consistency to allow continuity in the support model by support staff.
We recently purchased licenses for Casper Suite by JAMF Software to provide a unified and extensible framework for managing our Mac OS X clients. This suite is also capable of managing iOS clients like iPhones and iPads. I just opened the box to this software and started rebuilding our client management framework.
I will discuss client management in this changing environment based on my experience with Casper Suite. There are several client management solutions to address desktop and mobile environments. I think I have one answer and I hope I am right. I’ll let you tell me after the session.
Lead Presenter: Évery Ware, North Carolina State University
Descriptors: Information Technology - Solutions and Support, Information Technology - Systems and Networks
Date: Sunday, June 12
Time: 4:30 pm
Session Length: 45-minute
Title: Inter-Office Phones mixing POTS and VoIP
Abstract: When it came time to replace the phone systems in Vermont field offices, we wanted to find a way to make inter-office calling and call transfers easy and affordable. We were not ready to give up on POTS lines just yet, rather were were interested in adding to our existing infrastructure. The process involved more than just a phone switch replacement. ISPs needed to be changed; LANs fine tuned and in one case the partial re-cabling of an office had to be performed. While the phone systems were replaced in the summer of 2010, snags in the preparation of the VoIP setup have postponed the implementation of the inter-office calling until March 2011. In this presentation, I will discuss the entire process, successes and pitfalls that we came upon during implementation.
Lead Presenter: John Cooley, University of Vermont
Descriptors: Information Technology - Solutions and Support, Information Technology - Systems and Networks
Date: Sunday, June 12
Time: 4:30 pm
Session Length: 45-minute
Title: Telling Extension's Story with Kodak PlayTouch Cameras
Abstract: NC Cooperative Extension had developed a very successful Facebook and Twitter presence. With the exploding use of video on the Internet and mobile devices, we had also setup a YouTube channel. We found that we had old videos, but current video content was hard to come by. It was clear that we needed to build capacity to create video content. With funding and support from Extension Administration, Extension IT purchased 40 camera kits for our county centers. In order to receive the equipment, an individual or group within a county was required to participate in training on using the equipment, shooting good video, and editing for the final product. In addition, they were required to produce an “Extension Is…” video to be captioned and uploaded to YouTube. Finished videos are reviewed and the ones selected are used to showcase our organization.
This presentation will describe the equipment that we purchased, the training presented, and how this project has enabled our county centers to better tell their stories.
Lead Presenter: Scott McCollum, North Carolina State University and Kelly Groves, North Carolina Cooperative Extension
Descriptors: Electronic Media - Video, Extension and Outreach, New and Interesting, Social Media, Working Differently
Date: Sunday, June 12
Time: 4:30 pm
Session Length: 45-minute
June 13, 8:15-9 a.m.
Title: Challenges and Opportunities Facing Agricultural Communications Academic Programs in the “10s”
Abstract: Attendees will have the opportunity to engage in a roundtable discussion about the challenges and opportunities in their academic programs, as well as share ideas and advice to improve each other’s programs as well as their own. This will include a range of topics that may include, but are not limited to: curriculum development as a result of the social media movement, teaching controversial issues communication, relationships with journalism/media colleges, and graduate curriculum. SIG members are encouraged to bring handouts they may feel would be relevant to this discussion to share with others. The session will also include updates from the various academic programs. Finally, members of the Academic Programs SIG will vote for the vice-chair elect position.
Lead Presenter: Courtney Meyers, Texas Tech University
Additional Presenters: Erica Irlbeck, Texas Tech University and Katie Abrams, University of Illinois
Descriptors: Academic Programs
Date: Monday, June 13
Time: 8:15 am
Session Length: 45-minute
Title: Developing Scenarios: Useful tools for thinking about the future
Session Recording: https://connect.extension.iastate.edu/p44299232/
Abstract: This will be an interactive session that will define and discuss scenarios – descriptions of possible futures. Participants will learn why scenarios are powerful tools to describe the future and how they can use these tools as inputs into new opportunities, as well as the management of ongoing change. A simple and quick scenario development process will be explained and participants will design their own scenarios on issues important to them. Finally, scenario resources will be shared among the group.
Lead Presenter: James King, University of Nebraska-Lincoln
Descriptors: Cross-cutting, Leadership and Management, Futures, Leadership
Date: Monday, June 13
Time: 8:15 am
Session Length: 45-minute
Title: Institutional Team Roundtable
Abstract: eXtension's best advocates continue to be the members of Institutional Teams throughout the country. This roundtable will bring together all Institutional Team members attending ACE/NETC 2.011 for 45 minutes of sharing and interacting. By exchanging ideas, challenges, and success stories, team members will be able to return to their home institutions with a fresh perspective on integrating eXtension into their work & campus life.
Lead Presenter: Terry Meisenbach, eXtension
Additional Presenters: Mike Lambur, eXtension and Lela Vandenberg, Michigan State University
Descriptors: Cross-cutting, Extension and Outreach, Leadership and Management, Marketing, Strategic Positioning, Working Differently,
Date: Monday, June 13
Time: 8:15 am
Session Length: 45-minute
Title: iPhone Development -- Everything We've Learned in the Past 3 Years
Abstract: While we can't share *everything* we've learned in only 45 minutes, we will give you a good start if you would like to become a developer. We will share the initial process of signing up (and what that means for your university), the specifics of how our development teams are structured and the tools they use, suggestions for marketing and selling your app, and our approach to developing apps online and for mobile devices.
Lead Presenter: James McVann, New Mexico State University
Additional Presenters: CC Chamberlin, New Mexico State University and Barbara Chamberlin, New Mexico State University
Descriptors: Distance Education and Instructional Design, Electronic Media - Multimedia and Animation, Information Technology - Application Design and Development
Date: Monday, June 13
Time: 8:15 am
Session Length: 45-minute
Title: Network Literacy: Why is it Important?
Abstract: Network literacy involves how people find information, connect with others, communicate, work, learn, share knowledge, and teach through networks. Network literacy is an investigation and understanding of the societal and economic implications of knowledge distribution. Network literacy is also an ability to use online technologies and social connections to effectively communicate, learn, work, and build communities of shared learning.
In this session, the panel will define network literacy. They will discuss research findings on how technology, social networks, and ubiquitous computing are influencing and reshaping society. The panel will also open the discussion around ways people are learning, communicating, and working with networked environments.
They will start a discuss the Network Literacy community of practice that is forming, why we see a need in the community of practice, and how its work will be helpful to Extension professionals.
The objectives of this session are:
*to begin conversations around understand ubiquitous networked environments for which our work and educational efforts may need to change.
* to continue the conversations around the need of network literacy beyond the conference.Lead Presenter: Anne Adrian, Auburn University
Additional Presenters: John Dorner, North Carolina Cooperative Extension / NC State University and Kevin Gamble, eXtension / NC State University. Other panel members will be members of the Network Literacy CoP Steering Committee
Descriptors: Collaboration, Cross-cutting, Extension and Outreach, Information Technology - Teaching and Learning, New and Interesting, Social Media, Strategic Positioning, Working Differently
Date: Monday, June 13
Time: 8:15 am
Session Length: 45-minute
Title: Overhauling Your Extension Web Presence to Reach a 21st Century Audience
Abstract: If you were given the opportunity to completely redo your Extension web presence, where would you begin and what exactly would you do? The convergence of Extension’s Centennial event with other projects and resources afforded our group this opportunity in early 2011. Our design and development team defined primary objectives, audience needs, opportunities for online interactivity, and then measured outcomes using various evaluation tools to help validate our approach and assumptions.
Our overall approach utilized instructional design principles and incorporated helpful data derived from the analysis of other Extension websites, user polling, benchmark tasks, and analytics. Our team-based effort resulted in the production of new ways of thinking about how we build relationships with our online audience and ultimately shaped how we designed and developed our content repository and portals, web-based newsletters, branding, communities of practice, multimedia integration, and social media inclusion. Lessons learned cover these key areas. This presentation should be helpful for those working on smaller web projects, but also for those undertaking large-scale web presence projects for today’s mobile and web-savvy audience.Lead Presenter: Chris LaBelle, Oregon State University
Additional Presenters: Bryan Mayjor and Tamara Hill-Tanquist; both of Oregon State University
Descriptors: Collaboration, Extension and Outreach, Graphic Design, Social Media, Working Differently, Web Development, Drupal
Date: Monday, June 13
Time: 8:15 am
Session Length: 45-minute
Title: Pocket Video: Small Cameras, Big Impact
Session Notes: http://www.ag.ndsu.edu/agcomm/web-services/pocket-video-project
Abstract: In April of 2010, NDSU Extension Service’s Pocket Video Project put Flip Ultra HD video cameras in the hands of 16 staff members in an attempt to evaluate the effectiveness of pocket video cameras in increasing the use of online video as an educational tool by the NDSU Extension Service.
We wanted to see if the portability and ease-of-use pocket video cameras provided had an impact on the willingness of our extension specialist and educators to use online video for education.
We expected changes in our targeted group. What we didn’t expect was how this project impacted 4-H education, our Video Services unit and our organization as a whole.
In this session we’ll share our findings about the use of pocket video cameras in extension education and talk about some of the surprising changes this project sparked.Lead Presenter: Bob Bertsch, North Dakota State University
Additional Presenters: Bruce Sundeen, North Dakota State University
Descriptors: Electronic Media - Video, Extension and Outreach, Information Technology - Teaching and Learning, Social Media
Date: Monday, June 13
Time: 8:15 am
Session Length: 45-minute
June 13, 8:15-11:30 a.m. and 2:30-4:15 p.m.
Title: Research Symposium: Issues Management for Land-grant Universities
Abstract: Every day, universities face challenging issues that drain time, money, energy and focus. The costs of these issues, if not well managed, are high. Constant reacting compromises our success, absorbs resources, creates conflict or results in missed opportunity.
For three years, a national team of land-grant communications faculty and practitioners has laid the foundation to support a national model for issues management in land-grant universities. This new system will give LGUs a systemic approach to forecast, identify and manage situations that threaten or enhance their viability. It will provide a process to reach diverse stakeholders in designing a sustainable land-grant system that will continue to be relevant in the future.
In a series of interactive sessions, the research, case studies and recommended best practices will be presented in a national symposium: Issues Management for Land-grant Universities. Find out more about what this system can do to make your institution or organization more effective and more successful.
Lead Presenter: Faith Peppers, University of Georgia
Additional Presenters: Mark A. Tucker, Purdue University; Linda F. Benedict, LSU AgCenter; Courtney Meyers, Texas Tech University and Tracy Irani, University of Florida
Descriptors: Cross-cutting, Leadership and Management, Marketing, Media Relations, Research, Social Media, Strategic Positioning, Working Differently
Date: Monday, June 13
Time: 8:15 am
Session Length: 3 90-minute sessions
June 13, 9:15-10 a.m.
Title: Designer + Programmer = Masterpiece
Session Slides: http://www.slideshare.net/lambrite/designer-programmer-masterpiece
Session Recording: https://connect.extension.iastate.edu/p39918794/
Abstract: Even though the brains of graphic designers, web designers and programmers are all wired differently, they have to work together in harmony in order to succeed. Often times there is miscommunication between moving a project from print to web or vice versa. Here are some of the best practices to ease the translation between different brains and different mediums. The presenters will tell stories of trials and tribulations of projects and how to work more efficiently. Some topics to be covered: where to begin print or web, file management, resolution, optimizing graphics, color challenges, functionality, working together, and flexibility. These tips and tools will provide you with plenty of knowledge to propel your next masterpiece.
Lead Presenter: Megan Smith, LSU AgCenter
Additional Presenters: Sarah Johnston, LSU AgCenter
Descriptors: Collaboration, Cross-cutting, Graphic Design, Information Technology - Application Design and Development, Working Differently
Date: Monday, June 13
Time: 9:15 am
Session Length: 45-minute
Title: International iSig Meeting
Abstract: This meeting will outline and detail some new features of the iSig website and how it can benefit ACE members.
Lead Presenter: Don Poucher, University of Florida
Descriptors: International
Date: Monday, June 13
Time: 9:15 am
Session Length: 45-minute
Title: Showcase #3
Title: AgriCulture Island: Simulating disaster for communication trainingAbstract: Texas A&M University, Texas Tech University and University of Arkansas collaborated to develop AgriCulture Island in Second Life©. The island was created to evaluate the educational effectiveness of teaching a graduate-level crisis communications course supplemented with a simulation constructed in Second Life. The semester-long class introduced the students to Second Life and immersed them in the virtual world to complete a crisis communications project. Each student assumed the role of the communications director for the Texas Department of Agriculture Region 3 office based in Bay City, TX. A large-scale, agriculture-related disaster impacted the Second Life Island; students used the simulation and information provided based on Matagorda County, TX to complete their activities. This showcase would provide a virtual tour of the island, discuss the challenges faced with creating this simulation, and show clips of the student activities associated with the course.
Lead Presenter: Tracy Rutherford, Texas A&M University
Additional Presenters: David Doerfert, Texas Tech University; Theresa Pesl Murphrey, Texas A&M University and Leslie D. Edgar, University of Arkansas,
Descriptors: Academic Programs, Distance Education and Instructional Design, Social Media, Second Life, Crisis Communication
Date: Monday, June 13
Time: 9:15 am
Session Length: 15-minute showcase
Title: Disaster Education from the Desktop
Abstract:
How can families learn what to put in their disaster supplies kits? How can businesses walk through development of a business continuity and disaster preparedness plan? How might volunteer first responders learn how to use their radios? With online training and resources on their desktops. The Extension Disaster Education Network (EDEN) has developed several programs that Extension educators and others can download for in-person teaching. Some of those programs and others have been developed in Moodle for independent learning. Some incorporate YouTube videos and other social media. Come learn how to use various distance education resources to help you and your community be better prepared for the next tornado, power outage, flood or other disaster and how you can add to the desktop resources.Lead Presenter: Becky Koch, North Dakota State University
Descriptors: Distance Education and Instructional Design, Extension and Outreach, Information Technology - Teaching and Learning, Disaster Education, Moodle
Date: Monday, June 13
Time: 9:15 am
Session Length: 15-minute showcase
Title: Voyage to the bottom of the Sea:Collaborative Partnerships Connecting through Technology
Abstract: This presentation will showcase Aquarius 2010: If reefs could talk II, a collaborative project with the NOAA's Office of National Marine Sanctuary and NABS (National Association of Black Scuba Divers) brought the science of ocean conservation and the underwater world to youth across Tennessee through the use of technology. Youth were able to communicate with scientist 60 feet below the surface and explore coastal environments through live broadcast, social media, blogs and emails.
Lead Presenter: Jonell Hinsey, Tennessee State University
Descriptors: Collaboration, Distance Education and Instructional Design, Extension and Outreach, Information Technology - Systems and Networks, Social Media, Working Differently
Date: Monday, June 13
Time: 9:15 am
Session Length: 15-minute showcase
Title: Showcase #4
Title: Application of Digital Tablets for Extension ProgramsAbstract: Extension agents who work in the field to educate clientele are sometimes asked questions that they may not be able to answer immediately, which requires additional time for the agent and the client—this can be problematic if the information required addresses a time sensitive issue. Also, educating clientele on topics that may not be evident in the field is easier to do with photos, video, and other media, but that kind of media is difficult to carry into the field. While laptop computers can be useful, they are large, cumbersome, and often slow. To remedy the problem, two Extension agents experimented with digital tablets to facilitate access to information while educating clients in the field. The agents used the digital tablets to access information requested by the client, and to enhance outdoor educational programs. This kind of technology can be an inexpensive way to deliver information more efficiently, and it can enhance the learning experience of outdoor class participants.
Lead Presenter: Linda Seals, University of Florida IFAS
Additional Presenters: Holly Abeels, Brevard County Extension, University of Florida IFAS
Descriptors: Extension and Outreach, New and Interesting, Working Differently
Date: Monday, June 13
Time: 9:15 am
Session Length: 15-minute showcase
Title: Drat! I forgot my password.
Session Slides: http://www.slideshare.net/gparmer/keepassnetc2011
Abstract: "I used to use one password for everything. I needed to change, so now I have like 5 and can't remember them." Sound familiar? If this is you, a password safe can help. We'll show you how to easily keep up with hundreds of passwords using the KeePass Password Safe.
Lead Presenter: Greg Parmer, Auburn University (ACES)
Additional Presenters: Rusty Presley, Alabama Cooperative Extension System, Auburn University
Descriptors: Cross-cutting, Information Technology - Systems and Networks, Social Media, Security
Date: Monday, June 13
Time: 9:15 am
Session Length: 15-minute showcase
Title: Prezi: A Nonlinear Alternative to Death By Powerpoint
Abstract: For many, PowerPoint has become “a way of knowing.” But is knowledge always best represented by a linear sequence of bullets? Rather than lead your audience in a step-like manner, why not give them more control over the sequence of your presentation? Buzz has been steadily growing about Prezi, a cloud-based, easy-to-use nonlinear design tool that offers a striking alternative paradigm for creating and delivering presentations. Rather than a linear sequence, Prezi—which offers a free version for educators--acts more like a Google map of your material, letting you fly over an information landscape at will, zooming in to objects of interest—text, images, videos, links—to pick up additional details.
This session will give you a head start on exploring Prezi and demonstrate how to respond to audience needs by altering your presentation to match those needs. With a nonlinear approach, you can assess audience clues, cues, and questions to move the presentation into more fertile and relevant topics. Prezi will challenge you to rethink how you organize your information, and to just “let go” and give the audience more control.
Lead Presenter: Jeff Hino, Oregon State University
Descriptors: Electronic Media - Multimedia and Animation, Graphic Design, Information Technology - Teaching and Learning, New and Interesting, Working Differently, Prezi, Presentations
Date: Monday, June 13
Time: 9:15 am
Session Length: 15-minute showcase
Title: Showcase #5
Title: Agri-Food and Rural Link - Collaborating Ontario Style - A new approach to university and government collaboration for the mobilization of knowledgeAbstract: Is Agriculture Extension in Decline in Ontario as noted in the December 2010 Journal of Extension (Article # 6FEA7. Definitely not! In fact, Ontario is embracing an exciting and innovative approach to extension – the Agri-Food and Rural Link.
The Agri-Food and Rural Link is a collaboration between the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) and University of Guelph. This hub for translating and transferring research is fostering innovation through advancing the synthesis, dissemination and exchange of research knowledge as well as by expanding collaboration efforts between OMAFRA, the University and community partners and stakeholders.
Our team is developing enhanced resources, knowledge exchange events, and tools that will accelerate the transfer of research knowledge into use across a broad variety of audiences. Agri-Food and Rural Link also offers a funding program to facilitate projects specifically dedicated to knowledge translation and transfer. To date, over 25 knowledge translation and transfer projects have been funded in 2010/2011 covering a broad spectrum of topics. Through Agri-Food and Rural Link, the collaboration between OMAFRA and the University of Guelph is enhancing the ongoing outreach, extension and technology transfer activities that will bring the benefits of research knowledge to Ontario communities.
Lead Presenter: Bronwynne Wilton, University of Guelph
Additional Presenters: Elin Gwyn, Ontario Ministry of Agriculture, Food and Rural Affairs
Descriptors: Collaboration, Cross-cutting, Extension and Outreach, New and Interesting, Working Differently
Date: Monday, June 13
Time: 9:15 am
Session Length: 15-minute showcase
Session Slides: http://www.extension.umn.edu/capacity/afe/components/ace-netc.html
Abstract: By creating a University of Minnesota Extension blog network and template, we found effective methods to deliver traditional news vehicles such as Yard and Garden News and Minnesota Crop News, as well as new approaches to reaching audiences, while reducing the web team’s maintenance. Hear how the blog network functions and get ideas for how the concept can be adapted in a variety of situations.
Lead Presenter: Jessica Franken, University of Minnesota Extension Center for Food, Agricultural and Natural Resource Sciences
Descriptors: Collaboration, Cross-cutting, Extension and Outreach, Marketing, New and Interesting, Social Media, Working Differently
Date: Monday, June 13
Time: 9:15 am
Session Length: 15-minute showcase
Title: Project ordering online - providing transparency and management tools
Abstract: In New Mexico we have released the ways of the stone age and have brought the counties and State 4-H office into a world of transparency for the ordering of 4-H projects. Accountability has shifted from the state office to the counties. Self-audits and histories are available at the click of a button. Go through the process of needs assessment, development and deployment with this simple custom application developed in-house using PHP and MySQL.
Lead Presenter: Elia Galindo, New Mexico State 4-H
Additional Presenters: Kim Hand, New Mexico State University
Descriptors: Information Technology - Application Design and Development, Programming, Solutions
Date: Monday, June 13
Time: 9:15 am
Session Length: 15-minute showcase
Title: The 21st Century Style Guide: Who Needs It?
Abstract: Communication professionals like to think they do most of the communicating in our organizations. However, the reality is that subject matter specialists, county agents, and office professionals produce columns, newsletters, brochures, and other materials to promote their programs. How do we ensure consistency in communications from such a diverse group? An organizational style guide can build consistency and professionalism into communications products, no matter who produces them. The lead presenters developed the K-State Research and Extension style guide and are implementing it across the organization. This session also draws on co-presenter experience, focuses on the collaborative process needed for success, and includes lessons learned.
Lead Presenter: Linda Gilmore, Kansas State University
Additional Presenters: Amy Hartman, Kansas State University; Linda Kiesel, eXtension, University of Kentucky and Holly Young, University of New Hampshire
Descriptors: Collaboration, Publications, Working Differently
Date: Monday, June 13
Time: 9:15 am
Session Length: 45-minute
Title: The Balancing Act: Tips and Strategies for Finding Your Work/Life Balance
Abstract: At every stage of life family commitments and work responsibilities tug us in several directions at once. From raising children, to maintaining a marriage, to caring for an aging parent, we all struggle to fulfill multiple personal and professional roles. Research has shown employees who are better able to balance their responsibilities experience less stress, greater job productivity and more job satisfaction than those who do not. In this break-out session a young, telecommuting mom and a seasoned professional with interstate family responsibilities will share tips and strategies for balancing work and home lives. Presenters will guide you through activities to help identify priorities and make plans to address your unique situation.
Lead Presenter: Melea Licht, Iowa State University
Additional Presenters: Elaine Edwards, Kansas State University
Descriptors: Collaboration, Leadership and Management, Working Differently, Work Life Balance
Date: Monday, June 13
Time: 9:15 am
Session Length: 45-minute
Title: Videoconferencing Roundtable
Abstract: This is an annual NETC/ACE gathering, the Video Conference Roundtable. New developments and experiences with methodology, hardware, video and audio protocols, and accessories are discussed. The panel will share their experiences with IP based video conferencing, showcase new technologies and methods and provide an open "roundtable" for others to ask questions, share experiences and ideas. The session is designed to be of interest for new comers to the videoconference arena as well as the experienced "old timers".
Lead Presenter: David Foote, University of New Hampshire
Additional Presenters: Rusty Presley, Alabama Cooperative Extension System, Auburn University; James Segers, AgriLife Extension, Texas A&M and Randy Cross, Washington State University
Descriptors: Collaboration, Distance Education and Instructional Design, Electronic Media - Video, Extension and Outreach, Information Technology - Systems and Networks, Information Technology - Teaching and Learning, New and Interesting, Working Differently, Videoconferencing
Date: Monday, June 13
Time: 9:15 am
Session Length: 45-minute
June 13, 10:45-11:30 a.m.
Title: Evaluating A Latin American Digital Distance Learning System
Abstract: From 2003 to 2006, Don Poucher and Dave King helped Zamorano University, an international university in Honduras focusing on agricultural and natural resource enhancement, develop a cost-recovery distance learning program known as Programa de Aprendizaje Continuo a Distancia (PAC @ D). Now, five years later, Poucher and King conducted a survey evaluation of PAC @ D with input from distance students and campus-based faculty involved as course instructors.
The PAC & D program evaluation documents a course satisfaction rate of 94 % among distance students and a 75 % among faculty. The presentation will include PAC @ D strengths, weaknesses and lessons learned.
The PAC @ D program is an on-line distance learning effort focusing on the development of professional and business skills for agribusiness and agro-industrial producers and professionals. Its goal is to improve the Latin American agricultural and natural resource competitiveness and sustainability. PAC @ D promotes capacity development and use of information and communication technology for self learning and decision making, and is open to entrepreneurs, producers, developers, technicians and professionals as a tool for creating a culture of continuous lifelong learning.
Lead Presenter: Don Poucher, University of Florida
Additional Presenters: Dave King, Oregon State University
Descriptors: Academic Programs, Collaboration, Cross-cutting, Distance Education and Instructional Design, Extension and Outreach, Information Technology - Application Design and Development, Information Technology - Teaching and Learning, International, Latin American, Digital, Distance, Learning System
Date: Monday, June 13
Time: 10:45 am
Session Length: 45-minute
Title: Far and Tethered - using remote still cameras
Abstract: Digital camera offer an amazing range of options for remote camera set ups. Learn about some of the ways you can take photographs without being behind the camera. When it is useful and the equipment and software you need to do it.
Lead Presenter: Edwin Remsberg, University of Maryland
Descriptors: Photography
Date: Monday, June 13
Time: 10:45 am
Session Length: 45-minute
Title: Free is Good - Free software for Office and Support Use
Abstract: K-State Research and Extension has had an Open Source and Freeware software tool kit for years with applications for office automation and supporting computers. We will discuss finding applications, applications K-State finds useful, issues of licenses and other details of free software.
Just because it says "Free Download" its not probably really free. We will talk about what can you do to find software that is safe to give to others.Lead Presenter: Larry Havenstein, Kansas State University
Additional Presenters: Russ Feldhausen, Kansas State University and Gary Kepka, Kansas State University
Descriptors: Cross-cutting, Information Technology - Solutions and Support
Date: Monday, June 13
Time: 10:45 am
Session Length: 45-minute
Abstract: Birds of a feather flock together. This session will serve as a round table discussion for Information Technology Trainers to share ideas and information about their roles and what they have done in their area as it results to technology training for extension professionals. Come share what you are doing that works and what you have done that doesn't work.
Lead Presenter: Kyleen Burgess, NC State University
Additional Presenters: John Dorner, North Carolina Cooperative Extension, NC State University
Descriptors: Information Technology - Teaching and Learning
Date: Monday, June 13
Time: 10:45 am
Session Length: 45-minute
Title: Lost But Not Forgotten: The Ongoing Story of How Once-Lost Treasures Continue to Bring Our History to Life
Abstract: With Cooperative Extension’s centennial only a few years away in 2014, it’s not too early to look in your attics and back rooms for lost treasures with historical value. That’s how we found a treasured set of murals created for Alabama Extension to display at the 1939 Alabama State Fair. Learn what new and exciting things have happened since 2006 when Extension communicators parlayed the rediscovery of these historically significant New Deal era murals into a unique project that created both a touch point to our past and highlighted our present mission. Explore the journey of how the murals went from their dusty attic confines to the gallery of the Birmingham Public Library to their eventual home in the Jule Collins Smith Museum of Fine Art on the Auburn University campus. Extension communicators were involved in efforts to restore the murals and promote them in a new book, “Digging Out of the Great Depression,” published by the Birmingham Historical Society. These efforts garnered extensive publicity and goodwill for Alabama Extension – often to audiences not generally reached through traditional means. See what hidden treasures can draw attention to your organization and how you can maximize rare opportunities they can create.
Lead Presenter: Bruce Dupree, Alabama Cooperative Extension System
Additional Presenters: Carol Whatley, Alabama Cooperative Extension System, Auburn University and Glenda Freeman, Alabama Cooperative Extension System, Auburn University
Descriptors: Extension and Outreach, Leadership and Management, Marketing, New and Interesting, Research, Retirement
Date: Monday, June 13
Time: 10:45 am
Session Length: 45-minute
Abstract: With the Educational Media unit now part of the Department of Agricultural Leadership, Education and Communication at UNL, the charge to integrate service with learning began in 2010 and continues to develop.
In Spring 2011 the ag journalism capstone course was revised to integrate students into EdMedia and vice versa. The course utilized a long-standing project, the Ag Research Division annual report, as the primary vehicle for this cross-over of service and education.
This workshop will discuss the structure of the course and project, highlight "things to remember for next time" and preview the outcomes. In addition, attendees will have the opportunity to share their experiences of using service-based projects to support an educational mission.Lead Presenter: Jason Ellis, University of Nebraska-Lincoln
Descriptors: Academic Programs, Collaboration, Leadership and Management, Working Differently
Date: Monday, June 13
Time: 10:45 am
Session Length: 45-minute
Title: What Are You Reading and Why?
Abstract: With professional development dollars scarce, you have to look for your own ways to keep up with emerging trends and technologies. We advocate reading! Whether you’re reading on a Kindle, Nook, iPad or book, this interactive session will offer a quick-paced presentation of summaries and excerpts of new and important books, blogs, websites, and more the presenters and the audience have been reading, and are, or should be, of interest to ACE/NETC 2.011 attendees. This session is a sharing time with full audience participation expected. We will catch up on recommended books and maybe even ones you should avoid. Following this session, we’ll post a powerful list of need-to-read books from this session.
Lead Presenter: Terry Meisenbach, eXtension
Additional Presenters: Kevin Gamble, eXtension; Jerry Thomas, The Ohio State University; and Anne Adrian, eXtension
Descriptors: Information Technology - Teaching and Learning, Leadership and Management, New and Interesting, Strategic Positioning, Working Differently
Date: Monday, June 13
Time: 10:45 am
Session Length: 45-minute
Title: You Go, We Follow, and It All Makes a Difference
Abstract: Make a greater impact in your community by integrating technology in areas that do not have an infrastructure. Learn how to create and manage a computer network that is portable, cost-effective and low maintenance. This session will give you an option to deploy a network without taking your IT team. A secured network can be configured with minimal IT expertise and setups in approximately 5 - 10 minutes. 3G and 4G cellular communication infrastructures are utilized to create portable wired/wireless networks. These networks are adaptive, dynamic, reliable and resilient. Participants will be introduced to administering many features on a Wireless Portable Router, compare and contrast additional vendors, and discuss the success and failures of creating network in rural communities.
Lead Presenter: Yolanda Surrency, Fort Valley State University
Additional Presenters: Terrence Wolfork, Fort Valley State University
Descriptors: Extension and Outreach, Information Technology - Solutions and Support, Information Technology - Systems and Networks, New and Interesting
Date: Monday, June 13
Time: 10:45 am
Session Length: 45-minute
June 13, 1:30-2:15 p.m.
Title: Educating Today’s Students with Tomorrow’s Technology: Second Life in Agriculture
Abstract: The increasing need to actively engage students and provide them with a quality education has caused educators to look at integrating new technologies into the traditional classroom setting as well as distance education programs. Therefore, Second Life, a 3D virtual world developed by Linden Lab in 2003 (Linden Research, 2009a), has become a possible way to promote student engagement in both a traditional classroom and distance education program. New technologies have not only impacted the way we communicate but also the way today’s college students participate in the classroom. In SL, students are motivated to learn because they are engaged in virtual activities applicable to real-world situations. By incorporating SL into the traditional classroom, educators can provide students with the opportunity to participate in real- world simulations that would otherwise not be feasible, use technical skills they learned in class, and interact with their classmates using asynchronous and synchronous communication. Agriculture has been slow to adopt virtual education such as SL as an educational tool; however, more research needs to be done on enhancing education using virtual worlds like SL. This session highlights SL as a student engagement and interaction tool that will enhance both traditional and distance education.
Linden Research, Inc. (2009a). Why teach in Second Life? Second Life is the undisputed industry leader in virtual learning. Retrieved from http://education.secondlife.com/whysl/whatis/Lead Presenter: Tracy Rutherford, Texas A&M University
Additional Presenters: Kim Dooley, Theresa Murphrey, Holli Leggette and Amanda Sudduth; all of Texas A&M University; David Doerfert and Christy Witt; Texas Tech University; and Leslie Edgar, Allyson McGuire and Kristin Hooper, all of University of Arkansas
Descriptors: Academic Programs, Collaboration, Distance Education and Instructional Design, Electronic Media - Multimedia and Animation, Extension and Outreach, Information Technology - Teaching and Learning, Social Media, Working Differently, Second Life, Virtual World
Date: Monday, June 13
Time: 1:30 pm
Session Length: 45-minute
Title: One Voice: Building on the University's Message
Abstract: Kansas State University recently hired a Vice President for Communications, who quickly assigned a committee to promote "One K-State, One Voice." Getting all campus communicators to support key university messages, however, is often complicated by the proliferation of departments with a one-person communication staff and of campus groups with explicit goals, such as fundraising, extension, or alumni relations.
In this session, we'll outline the process we’re using to build consensus among communicators across the K-State campus. Examples include a recent campus workshop where ACE members helped promote impact writing as a means to developing consistent messages. We'll also talk about what’s next on the way to developing consistency in how the university is represented to the public.
Lead Presenter: Pat Melgares, Kansas State University
Additional Presenters: Jeff Wichman, Kansas State University
Descriptors: Collaboration, Marketing, Media Relations, Strategic Positioning, Impact Writing
Date: Monday, June 13
Time: 1:30 pm
Session Length: 45-minute
Session Recording: https://connect.extension.iastate.edu/p31998002/
Abstract: Statewide training has been impacted by recent budget cuts; due to this, trainers and trainees have been unable to travel. Instructional videos are available on the training website, but in-person training has always been preferred. By using Live Meeting web conferencing (webinars), live meetings, trainings, and presentations can be conducted via the Internet. Participants can sit at their computers and join in the meetings.
By implementing Live Meeting webinars, I have been able to offer training to those who would otherwise be unable to participate. Rather than having two three-hour face-to-face classes a month, I was able to offer 31 webinars over a six month period. These webinars range from 30 to 90 minutes. Webinar registrants access the meetings by clicking on a link distributed via e-mail the day before. The switch to a virtual training program has doubled participation.
This presentation will cover registration, an overview of webinar topics, screen shots, and the webinar process.Lead Presenter: Tanya Ruffin, LSU AgCenter
Descriptors: Distance Education and Instructional Design, Information Technology - Teaching and Learning, New and Interesting, Working Differently, Live Meeting, Webinar, Web Conferencing, Remote Training
Date: Monday, June 13
Time: 1:30 pm
Session Length: 45-minute
June 13, 1:30-3:15 p.m.
Title: Building Capacity for Online Interaction: Planning and Delivering a Virtual Conference
Handouts:
10 Steps for a Webinar
Preparing for a Webinar - Participant
Preparing for a Webinar - Presenter
Comparison of Conferencing Technologies
Training for Virtual Success
NCCES Virtual ConferencesAbstract: As travel costs and time limitations impinge on our participation in F2F events, we need to prepare our system for greater reliance on virtual events for effective outreach, training, networking and collaboration. In planning and implementing a virtual summit conceptualized to ‘build capacity’, we as ‘tech support’ made the opportunity to also focus on how we could build capacity in our system for participation in online events as both presenters and engaged audience participants. Hosting the virtual event can be relatively easy with today’s technology – but providing the advance preparation and ongoing support for planners, presenters and audience participants to ensure a quality interactive event can be a challenge. Based on a Virtual Summit hosted by Extension’s CYFERnet with 400+ daily participants, we explore the differences between what’s possible, what’s planned and what happens. Flexibility to deal with the unexpected is a must, but we share our strategies and lessons learned in the training and support of novice online content experts; supporting the engagement and participation of a large, diverse audience; measuring the impact of ‘going green’; mixing media format to engage participants before, during and after the event; and archiving and repurposing its components for greater audience reach.
Lead Presenter: Trudy Dunham, University of Minnesota Extension
Additional Presenters: Kyleen Burgess, North Carolina Cooperative Extension, NC State University; Terry Meisenbach, eXtension; Lela Vandenberg, Michigan State University and Floyd Davenport, Iowa State University
Descriptors: Collaboration, Distance Education and Instructional Design, Electronic Media - Video, Extension and Outreach, Information Technology - Solutions and Support, Information Technology - Teaching and Learning, Marketing, New and Interesting, Social Media, Strategic Positioning, Working Differently, Virtual Event
Date: Monday, June 13
Time: 1:30 pm
Session Length: 90-minute (extended session)
Title: Charge Ahead but Not So Fast! Learning to Be Entrepreneurial with Publications
Abstract: We have a mix of mandates: provide education freely to our states' citizens AND be entrepreneurial; share materials AND respect intellectual property rights; put everything (or most things) on the Internet AND assess impact. How do we charge ahead while meeting these apparently contrary expectations? A panel of publishing directors, communication heads, and a marketing specialist share their experiences and want to hear yours. Here are some of the questions we'll consider:
- How do we differentiate between free printed materials and ones we charge for?
- What, if any, web-based materials or offerings (other than for-credit) do we charge for, and how?
- When do we allow others to adapt/reprint freely and when do we sell them our materials?
- How do we determine our charges, and how are the proceeds distributed?
- How are intellectual property issues handled?
- How can we be more entrepreneurial while complying with grant restrictions and state laws?
- How do we determine usage and impact of online materials?Lead Presenter: Carol Whatley, Alabama Cooperative Extension System
Additional Presenters: Maria Bowie, University of Georgia; George Laur, University of Missouri; Bob Ratliff, Mississippi State University; Susan J. White, Illinois-Indiana Sea Grant Program, University of Illinois Extension and Nancy Zimmerli-Cates, Kansas State University
Descriptors: Collaboration, Leadership and Management, Marketing, Working Differently, Entrepreneurial, Intellectual Property, Cost Recovery
Date: Monday, June 13
Time: 1:30 pm
Session Length: 90-minute (extended session)
Title: Customizing a Path for Using Social Media in Extension Education
Session Slides: http://www.slideshare.net/kjjeannette/customizing-a-pathforusingsocialmediainextension
Poster: http://www.slideshare.net/esagor/poster-making-extension-content-more-discoverable/
Video: Why eXtension?
Abstract: In the past decade, more and more Extension content has found its way “onto the web.” However, putting your content online doesn’t ensure access or use of the content by your target audience. The way you use digital communication tools to make the content more discoverable and support your message now matters more than ever.
Social media can help provide multiple points of access for people to discover Extension content including fact sheets, event announcements, curated links, external content, and more. Wise use of social media and other digital communication tools can build new audiences, deepen engagement with existing audiences, add value to traditional Extension offerings, and draw learners into the center of co-constructing, co-creating, and mindfully utilizing research-based information in real-life applications.
Acknowledging time constraints and other work-related demands, this session will utilize social media models, real Extension examples and outcome evaluations, and exercises to help you envision how to create your own path or strategy for using social media to:
-Generate increased discovery of educational information
-Facilitate resource sharing
-Extend and enhance personal learning opportunities
-Integrate multiple social media tools and resources to form a cohesive web presenceLead Presenter: Karen Jeannette, eXtension
Additional Presenters: Anne Adrian, eXtension / Auburn University and Eli Sagor, University of Minnesota Extension
Descriptors: Extension and Outreach, Social Media, Working Differently
Date: Monday, June 13
Time: 1:30 pm
Session Length: 90-minute (extended session)
Title: Delivering Disaster Education
Session Slides: http://www.slideshare.net/vafromal/ace-netc-2011-delivering-disaster-education
Abstract: Most people don’t think about a disaster unless it’s headline news—and then it may not make an impression unless it is close to home. Often we in Extension don’t think much about disaster, but like it or not, when a disaster happens, Extension is involved. So making an impression that affects a change in people’s attitudes toward disaster preparedness and their ability to recover from a disaster is an important challenge for Extension, and there are success stories to be told. Attend this panel discussion to learn what it takes to deliver effective disaster education.
Panelists Rick Atterberry, Steve Cain and Becky Koch have successfully used a variety of approaches to help their respective states prepare for and recover from floods, power outages and other disasters. Virginia Morgan will moderate the discussion. Bring your questions, comments and ideas for effectively delivering disaster education to the session. Make it a two-way learning opportunity!
Lead Presenter: Virginia Morgan, Alabama Cooperative Extension System
Additional Presenters: Rick Atterberry, University of Illinois at Urbana-Champaign; Steve Cain, Purdue University and Becky Koch, North Dakota State University
Descriptors: Collaboration, Cross-cutting, Extension and Outreach, Working Differently
Date: Monday, June 13
Time: 1:30 pm
Session Length: 90-minute (extended session)
June 13, 2:30-3:15 p.m.
Title: Adobe Connect Roundtable Think Tank
Abstract: First part of the session will show how K-State uses Connect for webinars, meetings, classes and research collaboration offered for local, state, and national audiences. The rest of the session will be devoted to discussion on issues, upgrades, tips, and to generate ideas on how to get more value out of using your Connect system.
Lead Presenter: Gerry Snyder, Kansas State University
Descriptors: Collaboration, Electronic Media - Multimedia and Animation, Information Technology - Systems and Networks, Working Differently
Date: Monday, June 13
Time: 2:30 pm
Session Length: 45-minute
Title: Facebook Advertising: Simple, Effective and Inexpensive
Session Recording: https://connect.extension.iastate.edu/p26887491/
Abstract: Anyone with access to Facebook can prepare a Facebook Advertisement in under five minutes. Facebook provides a whole new way reach to unique, targeted and receptive audiences in a way that they want to be marketed to, using Facebook Advertising. Facebook Advertising is very different from setting up a personal profile or a company fan page. Companies can pay to have their advertisements featured in the right hand column of users Facebook pages. When clicked, this short text and image advertisement takes the user to the company website, or even a particular page within the website. Therefore potential audiences can be reached during their leisure time and they will not need to recall a phone number or email address as they would from a radio, television or print advertisement. Other internet advertisements require costly graphic designers and computer programmers.
In October, Colorado State University Extension in El Paso County was the first county Extension office to use Facebook Advertising to promote upcoming 4-H programs. Audience members will learn how to develop their own Facebook advertisements and utilize this technology to reach the largest audience possible.Lead Presenter: Devin Engle, Colorado State University Extension
Additional Presenters: Joanne Littlefield, Colorado State University Extension
Descriptors: Marketing, New and Interesting, Social Media
Date: Monday, June 13
Time: 2:30 pm
Session Length: 45-minute
Title: Using Polling Software to Put a Little Fun in Your Presentation
Abstract: TurningPoint Anywhere is a stand-alone cross-platform polling tool that is not tied to Microsoft Office PowerPoint. TurningPoint Anywhere allows both Mac and PC users to conduct polls using any application to present your material! Whether you use Keynote presentations, websites, PDFs, or other presentation tools, you can collect participant feedback.
Polling software is a great way to:
Increase participant involvement and retention
Understand attitudes and probe into preconceptions
Facilitate discussion and peer instruction
Introduce meaningful assessment
This session will demonstrate the use of TurningPoint Anywhere with clickers and mobile devices as well as highlight strategies for creating engaging questions for lectures or meetings.
Lead Presenter: Allan Schmidt, Iowa State University
Descriptors: Academic Programs, Electronic Media - Multimedia and Animation, Information Technology - Teaching and Learning, Working Differently
Date: Monday, June 13
Time: 2:30 pm
Session Length: 45-minute
June 13, 3:30-4:15 p.m.
Title: Connecting the Physical World and the Virtual World with QR Codes
Abstract: Quick Response Codes allow for the connection between the physical and virtual world. Participants will understand the hardware software needed for creating and reading QR codes. Ideas will be provided on how to extend extension with QR Codes.
Lead Presenter: Stan Skrabut, University of Wyoming
Descriptors: Graphic Design, Information Technology - Teaching and Learning, New and Interesting, Working Differently, QR Codes
Date: Monday, June 13
Time: 3:30 pm
Session Length: 45-minute
Title: Overhauling an Extension Publications Website: You Mean We Want People to Find and Use our Pubs?
Abstract: These days, we're all being asked to do more with fewer resources and people. In 2010, the Office of Communications and the Office of Information Technology collaborated to redesign, relaunch, and move UGA's CAES Extension publications website to a database-driven, more user-friendly interface. This session will cover:
1. How, through the new publications website, we're using technology to meet -- and help our shrinking county agent population meet -- the public's ever-growing demand for information.
2. The logistics of our move from a handful of static HTML pages to a dynamic Cold Fusion-driven site, including lessons we learned about what worked well (hey, a search that works!) and what didn't (there are HOW many broken links?).
3. How to effectively collaborate with colleagues who speak different work languages to create a successful product.Lead Presenter: Amanda Swennes, UGA College of Agricultural and Environmental Sciences
Additional Presenters: Robin Pratt, University of Georgia and Benjamin Whetstone, University of Georgia
Descriptors: Collaboration, Extension and Outreach, Information Technology - Application Design and Development, Information Technology - Solutions and Support, New and Interesting, Publications, Working Differently
Date: Monday, June 13
Time: 3:30 pm
Session Length: 45-minute
Title: Social Media: The Next ACE SIG?
Abstract: Social media is fast emerging as a tool and a specialization at many land-grant universities. Positions are being created and position descriptions rewritten to ensure proper attention is devoted to this area. It stands to reason that social media have its own Special Interest Group in ACE. If your job entails social media and/or you have thoughts on adding social media as a new SIG, please join us for this discussion. One outcome for this meeting (depending on the discussion) could be a proposal for the ACE Board to create a new SIG. Or, the outcome could be ideas on how the needs for social media professional development could be better addressed through the existing SIG structure. Come and help us decide!
Lead Presenter: Suzanne Steel, Ohio State University
Additional Presenters: Elaine Edwards, K-State Research and Extension
Descriptors: Collaboration, Cross-cutting, Diversity, Electronic Media - Audio, Electronic Media - Video, Electronic Media - Multimedia and Animation, Extension and Outreach, Graphic Design, Information Technology - Application Design and Development, Information Technology - Solutions and Support, Information Technology - Teaching and Learning, Leadership and Management, Marketing, Media Relations, New and Interesting, Photography, Retirement, Social Media, Working Differently, Writing
Date: Monday, June 13
Time: 3:30 pm
Session Length: 45-minute
Title: Transforming the Way We Do Our Work: Evidence from eXtension
Abstract: One of the goals of eXtension is to change or transform the way Extension staff members do their work. In 2010, a study was conducted of eXtension Community of Practice (CoP) members to determine if, and to what extent, they were working differently as a result of their involvement in eXtension. In part one of this session, results of this study will be presented along with an update on a second project to enhance the use of eXtension in local Extension programs. The second part of this session will feature an analysis of the transformation survey data and a discussion of what’s been learned into practical applications for anyone working with Cooperative Extension and the land grant university system. Can we all work differently? How does working differently look in CES? What implications does working differently have on our customers and clients? Join us to find out!
Lead Presenter: Michael Lambur, eXtension
Additional Presenters: Terry Meisenbach, eXtension and Anne Adrian, eXtension
Descriptors: Collaboration, Cross-cutting, Extension and Outreach, Leadership and Management, Research, Social Media, Working Differently
Date: Monday, June 13
Time: 3:30 pm
Session Length: 45-minute
